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Question 94 - Certified Strategy Designer discussion

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A strategy designer at Cloud Kicks conducted a series of interviews with business stakeholders and customers to gain insights into existing customer support operations and wrote the design challenge statement. which option reflects the format of the design challenge statement?

A.
As a user, I want to see trending support resources upon the first login to customer support so I can save my time.
Answers
A.
As a user, I want to see trending support resources upon the first login to customer support so I can save my time.
B.
How might we save our existing customers time by preemptively serving the info they need to deflect the customer support calls?
Answers
B.
How might we save our existing customers time by preemptively serving the info they need to deflect the customer support calls?
C.
Unify platforms and centralize support operations to save customers time and reduce business costs.
Answers
C.
Unify platforms and centralize support operations to save customers time and reduce business costs.
Suggested answer: B

Explanation:

The format of the design challenge statement is how might we + verb + user + need + context, which is a solution-free way of framing a problem or opportunity space. Option B reflects this format by asking how might we save our existing customers time by preemptively serving them the info they need to deflect customer support calls. Option A is an example of a user story, which is a solution-oriented way of expressing a user requirement. Option C is an example of a goal statement, which is a high-level way of expressing a desired outcome.

asked 23/09/2024
Kamal maru
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