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Question 97 - Certified Strategy Designer discussion

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When a strategy designer creates an empathy map based on research insights, their deep understanding of the customer drives which outcome?

A.
Viability
Answers
A.
Viability
B.
Feasibility
Answers
B.
Feasibility
C.
Desirability
Answers
C.
Desirability
Suggested answer: C

Explanation:

When a strategy designer creates an empathy map based on research insights, their deep understanding of the customer drives desirability as an outcome. Desirability is the degree to which a product or service meets or exceeds the expectations, needs, and desires of the customers. By creating an empathy map, a strategy designer can gain a holistic and empathetic view of the customer's thoughts, feelings, actions, and pain points. This can help the designer create solutions that are more attractive, satisfying, and meaningful for the customers. Viability and feasibility are not driven by empathy maps, as they relate to the business and technical aspects of a solution.

asked 23/09/2024
Victor Platonov
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