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Question 98 - Certified Strategy Designer discussion
A strategy designer wants to make a case to executive stakeholders to target a new, saturated market with the purpose of increasing new customer acquisition.
Which approach should the designer focus on?
A.
Make a presentation on design best practices and have industry experts speak on new market conditions.
B.
Create a clickable high fidelity prototype to assess feasibility and perform user research on desirability.
C.
Restate business goals and show how design could be used to de-risk exploration of this opportunity.
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