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Question 98 - Certified Strategy Designer discussion

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A strategy designer wants to make a case to executive stakeholders to target a new, saturated market with the purpose of increasing new customer acquisition.

Which approach should the designer focus on?

A.
Make a presentation on design best practices and have industry experts speak on new market conditions.
Answers
A.
Make a presentation on design best practices and have industry experts speak on new market conditions.
B.
Create a clickable high fidelity prototype to assess feasibility and perform user research on desirability.
Answers
B.
Create a clickable high fidelity prototype to assess feasibility and perform user research on desirability.
C.
Restate business goals and show how design could be used to de-risk exploration of this opportunity.
Answers
C.
Restate business goals and show how design could be used to de-risk exploration of this opportunity.
Suggested answer: C

Explanation:

The approach that the designer should focus on is to restate business goals and show how design could be used to de-risk exploration of this opportunity. This approach can help the designer align the new product vision with the executive stakeholders' expectations, needs, and priorities, and demonstrate how design methods and tools can help validate assumptions, identify risks, and test solutions in a saturated market. Making a presentation on design best practices or creating a clickable high fidelity prototype may not be enough to convince the executive stakeholders of the value proposition and feasibility of targeting a new market.

asked 23/09/2024
Dinuka Darshana
45 questions
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