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Question 108 - Certified Strategy Designer discussion

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A health and wellness company wants to create a 10-year vision for its business. Which external context for innovation is the least risky trend to influence the company's strategy?

A.
Market shift: The stability of the economy and consumers buying power in the next 10 years
Answers
A.
Market shift: The stability of the economy and consumers buying power in the next 10 years
B.
Perception shift: Feelings toward the efficacy of wellness products in the next 10 years
Answers
B.
Perception shift: Feelings toward the efficacy of wellness products in the next 10 years
C.
Demographic shift: Number of affluent and educated young professionals in the U.S. in the next 10 years
Answers
C.
Demographic shift: Number of affluent and educated young professionals in the U.S. in the next 10 years
Suggested answer: B

Explanation:

The least risky trend to influence the company's strategy for a health and wellness company that wants to create a 10-year vision for its business is perception shift: feelings toward the efficacy of wellness products in the next 10 years, as this is more likely to be stable and predictable than market shift or demographic shift, which are more volatile and uncertain.

asked 23/09/2024
Martynas Abrutis
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