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Question 108 - Certified Strategy Designer discussion
A health and wellness company wants to create a 10-year vision for its business. Which external context for innovation is the least risky trend to influence the company's strategy?
A.
Market shift: The stability of the economy and consumers buying power in the next 10 years
B.
Perception shift: Feelings toward the efficacy of wellness products in the next 10 years
C.
Demographic shift: Number of affluent and educated young professionals in the U.S. in the next 10 years
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