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Question 4 - AD7-E601 discussion

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A B2B company wants to invite current customers who have logged into their account in the last 90 days to its local roundtable event in Chicago, IL through a personalized postcard, SMS Text Message, and email invitation:

The B2B company has client information available in the following data sources:

• Adobe Analytics

• Adobe Experience Platform

• Adobe Audience Manager

• Adobe Campaign Standard

• Adobe Experience Manager

• CRM Which steps should the B2B company take to send the communications?

A.
Answers
A.
B.
Ingest the CRM data into Analytics
Answers
B.
Ingest the CRM data into Analytics
C.
Create segment for clients who have logged in within the last 90 days from Chicago, IL In Analytics send data into AEP dataset
Answers
C.
Create segment for clients who have logged in within the last 90 days from Chicago, IL In Analytics send data into AEP dataset
D.
Create segment in AEP-CDP that matches business requirements
Answers
D.
Create segment in AEP-CDP that matches business requirements
E.
Share the segment with Adobe Campaign Standard
Answers
E.
Share the segment with Adobe Campaign Standard
F.
Answers
F.
G.
Ingest the CRM data into Analytics and Audience manager
Answers
G.
Ingest the CRM data into Analytics and Audience manager
H.
Create segment for clients who have logged in within the last 90 days in Analytics and send data into AEP dataset
Answers
H.
Create segment for clients who have logged in within the last 90 days in Analytics and send data into AEP dataset
I.
Create segment for clients who are from Chicago, IL in Audience Manager and send into AEP dataset
Answers
I.
Create segment for clients who are from Chicago, IL in Audience Manager and send into AEP dataset
J.
Make sure profile merge policies use current data in AEP
Answers
J.
Make sure profile merge policies use current data in AEP
K.
Create segment in AEP-CDP that matches business requirements
Answers
K.
Create segment in AEP-CDP that matches business requirements
L.
Share the segment with Adobe Campaign Standard
Answers
L.
Share the segment with Adobe Campaign Standard
M.
Answers
M.
N.
Ingest the CRM data into Analytics and Audience manager
Answers
N.
Ingest the CRM data into Analytics and Audience manager
O.
Create segment for clients who have logged in within the last 90 days in Analytics and send data into AEP dataset
Answers
O.
Create segment for clients who have logged in within the last 90 days in Analytics and send data into AEP dataset
P.
Create segment for clients who are from Chicago, IL in Audience Manager and send Into AEP dataset
Answers
P.
Create segment for clients who are from Chicago, IL in Audience Manager and send Into AEP dataset
Q.
Make sure profile merge policies use current data in AEP
Answers
Q.
Make sure profile merge policies use current data in AEP
R.
Create segment in AEP-CDP that matches business requirements
Answers
R.
Create segment in AEP-CDP that matches business requirements
S.
Share the segment with Adobe Campaign Standard
Answers
S.
Share the segment with Adobe Campaign Standard
T.
Answers
T.
U.
Onboard the CRM data into AEP dataset
Answers
U.
Onboard the CRM data into AEP dataset
V.
Create segment in AEP-CDP that matches business requirements
Answers
V.
Create segment in AEP-CDP that matches business requirements
W.
Share the segment with Adobe Campaign Standard
Answers
W.
Share the segment with Adobe Campaign Standard
Suggested answer: D

Explanation:

This is the simplest and most efficient workflow to send the communications to the current customers who have logged into their account in the last 90 days and are from Chicago, IL. By onboarding the CRM data into AEP dataset, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating a segment in AEPCDP that matches the business requirements, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment with Adobe Campaign Standard, the company can activate their segment across multiple channels, such as email, SMS, and postcard. Reference: : Onboard Data into Platform : Create a Segment : Share Segments with Destinations

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asked 02/10/2024
MIGUEL FERNANDEZ
36 questions
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