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Question 5 - AD7-E601 discussion

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An e-commerce company wants to use the Experience Platform Real-time CDP to contact known prospects or customers who abandon before checking out.

The following data sources are available to be imported:

• CRM system of customers

• Adobe Analytics

• Order Processing System detailing orders The retailer uses the following tools to market to customers:

• Email

• Google Display Ads

• Adobe Target for personalization

Known prospects are defined as people who have provided an email address.

Which workflow should be used?

A.
Answers
A.
B.
Import customer data into the profile
Answers
B.
Import customer data into the profile
C.
Set up Adobe Analytics as a source
Answers
C.
Set up Adobe Analytics as a source
D.
Use segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout
Answers
D.
Use segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout
E.
Send the segment of Abandon customers to Campaign and Target
Answers
E.
Send the segment of Abandon customers to Campaign and Target
F.
Answers
F.
G.
Import customer data into the profile
Answers
G.
Import customer data into the profile
H.
Set up Adobe Analytics as a source
Answers
H.
Set up Adobe Analytics as a source
I.
Use segmentation to find customers who have visited a product page and added to cart but did not complete checkout
Answers
I.
Use segmentation to find customers who have visited a product page and added to cart but did not complete checkout
J.
Send the segment of Abandon customers to Campaign and Target
Answers
J.
Send the segment of Abandon customers to Campaign and Target
K.
Answers
K.
L.
Import customer data into the profile
Answers
L.
Import customer data into the profile
M.
Set up Order Processing System detailing orders
Answers
M.
Set up Order Processing System detailing orders
N.
Use segmentation to find customers who have visited a product page and added to cart but did not order
Answers
N.
Use segmentation to find customers who have visited a product page and added to cart but did not order
O.
Send the segment of Abandon customers to Campaign and Target
Answers
O.
Send the segment of Abandon customers to Campaign and Target
Suggested answer: A

Explanation:

This is the most suitable workflow to contact known prospects or customers who abandon before checking out. By importing customer data into the profile, the company can enrich their profile data with CRM information, such as email address. By setting up Adobe Analytics as a source, the company can ingest online behavior data from web and app into AEP dataset. By using segmentation to find profiles with email address and visited a product page and added to cart but did not complete checkout, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sending the segment of Abandon customers to Campaign and Target, the company can activate their segment across multiple channels, such as email, Google Display Ads, and personalization. Reference: : Onboard Data into Platform : Connect Adobe Analytics Data Sources : Create a Segment : Share Segments with Destinations

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asked 02/10/2024
James Sutter
33 questions
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