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Question 7 - AD7-E601 discussion

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A food company offers monthly subscription meat boxes. People who buy bacon in the past 90 days typically spend 20% more. The company wants to use the Experience Platform to remind customers to add bacon to their upcoming subscription box to increase sales. Subscription boxes cannot be changed 2 weeks before delivery.

The company has the following data sources available to be imported:

• CRM system of customers

• Order Processing System detailing orders

• Product Catalog via Magento

• Adobe Analytics The company uses the following tools to market to customers:

• Email

• Google Display Ads

• Facebook

• Adobe Target for personalization

How should the engineer set up the segment?

A.
emailOptlnFlag = Yes AND Order Contains "Bacon* AND NextDeliveryDate > 14 days
Answers
A.
emailOptlnFlag = Yes AND Order Contains "Bacon* AND NextDeliveryDate > 14 days
B.
Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days AND LastWebVisit < 7 Days
Answers
B.
Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days AND LastWebVisit < 7 Days
C.
emailOptlnFlag = Yes AND Last 3 Orders Do not Contain 'Bacon" AND NextDeliveryDate > 14 days
Answers
C.
emailOptlnFlag = Yes AND Last 3 Orders Do not Contain 'Bacon" AND NextDeliveryDate > 14 days
D.
Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days
Answers
D.
Last 3 Orders Do not Contain "Bacon" AND NextDeliveryDate > 14 days
Suggested answer: D

Explanation:

This is the most effective workflow to send promotional discount offers to the target audience. By onboarding CRM data into AEP, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating Adobe Analytics source connection in AEP, the company can ingest online behavior data from web and app into AEP dataset.

By building and deploying a propensity score model in data science workspace, the company can use the machine learning capabilities of AEP to predict the likelihood of customers to purchase based on their profile and behavior data. By creating a segment in AEP using the propensity score, web visits, distance from store, and purchase order data attributes, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment with Adobe Campaign, the company can activate their segment across multiple channels, such as email, SMS, postcard, Google Display Ads, and Facebook.

Reference: : Onboard Data into Platform : Connect Adobe Analytics Data Sources : Data Science Workspace Overview : Create a Segment : Share Segments with Destinations

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asked 02/10/2024
Yesaldine Salazar
42 questions
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