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Question 9 - AD7-E601 discussion

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A global retailer wants to send promotional discount offers to the following:

Existing customers who are:

• Within 50 miles of their nearest store

• Have made one of the following:

• Visits to the website more than 3 times in the last 2 weeks

• Purchase of items worth more than $200 in the last 2 months

• Have high propensity to purchase

This offer will be sent via SMS if the customer has subscribed to SMS. Otherwise, the offer will be sent via email.

They have made the following digital investment:

• Adobe Experience Platform

• Adobe Audience Manager

• Adobe Analytics

• Adobe Campaign

• Adobe Target

• Adobe Advertising Cloud

• CRM

Which steps should the retailer take to meet the requirement?

A.
Answers
A.
B.
Onboard CRM data into AEP
Answers
B.
Onboard CRM data into AEP
C.
Create Adobe Analytics and AAM source connection in AEP
Answers
C.
Create Adobe Analytics and AAM source connection in AEP
D.
Create segment in Adobe Target for visitors with high propensity score to purchase
Answers
D.
Create segment in Adobe Target for visitors with high propensity score to purchase
E.
Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes
Answers
E.
Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes
F.
Share segment with Adobe Advertising Cloud
Answers
F.
Share segment with Adobe Advertising Cloud
G.
Answers
G.
H.
Onboard CRM data into AEP
Answers
H.
Onboard CRM data into AEP
I.
Create Adobe Analytics source connection In AEP
Answers
I.
Create Adobe Analytics source connection In AEP
J.
Share AEP data with AAM
Answers
J.
Share AEP data with AAM
K.
Use Look-Alike Modeling in AAM to create the segment
Answers
K.
Use Look-Alike Modeling in AAM to create the segment
L.
Share segment with Target and Campaign
Answers
L.
Share segment with Target and Campaign
M.
Answers
M.
N.
Onboard CRM data into AEP
Answers
N.
Onboard CRM data into AEP
O.
Create segment in Adobe Target for visitors with high propensity score to purchase
Answers
O.
Create segment in Adobe Target for visitors with high propensity score to purchase
P.
Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes
Answers
P.
Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes
Q.
Share segment across Adobe Experience Cloud
Answers
Q.
Share segment across Adobe Experience Cloud
R.
Answers
R.
S.
Onboard CRM data into AEP
Answers
S.
Onboard CRM data into AEP
T.
Create Adobe Analytics source connection In AEP
Answers
T.
Create Adobe Analytics source connection In AEP
U.
Build and deploy a propensity score model in data science workspace
Answers
U.
Build and deploy a propensity score model in data science workspace
V.
Create segment in AEP using the propensity score, web visits, distance from store, and purchase order data attributes
Answers
V.
Create segment in AEP using the propensity score, web visits, distance from store, and purchase order data attributes
W.
Share segment with Adobe Campaign
Answers
W.
Share segment with Adobe Campaign
Suggested answer: C

Explanation:

This is the most suitable workflow to send personalized offers to existing customers who are within 50 miles of their nearest store, have made one of the following: visits to the website more than 3 times in the last 2 weeks, purchase of items worth more than $200 in the last 2 months, or have high propensity to purchase. By onboarding CRM data into AEP, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating a segment in Adobe Target for visitors with high propensity score to purchase, the company can use the personalization capabilities of Adobe Target to predict the likelihood of customers to purchase based on their profile and behavior dat a. By importing the segment in AEP and combining it with web visits, distance from store, and purchase order data attributes, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment across Adobe Experience Cloud, the company can activate their segment across multiple channels, such as email, Google Display Ads, Facebook, and personalization. Reference: : Onboard Data into Platform : Create a Segment in Adobe Target : Create a Segment : Share Segments with Destinations

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asked 02/10/2024
Jeffrey Sammaritano
33 questions
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