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Question 10 - AD7-E601 discussion

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A clothing company is based in Canada. A marketer at the company wants to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days.

The marketer wants to send out the campaign on August 1.

The company sells the following summer products:

• Sandals

• Swimwear

• T-shirts

• Shorts

The available attributes are: customer_hobbies email opt in The available events are:

producLbrowse

product_category

itemjd

How should the marketer configure this campaign?

A.
For attributes select: email opt in = YESFor events select:product.browse = last 90 daysproducLcategory = sandals, swimwear, tshlrts. shortsSave the segment and schedule the export for 8/1For attributes select: email opt in = YES
Answers
A.
For attributes select: email opt in = YESFor events select:product.browse = last 90 daysproducLcategory = sandals, swimwear, tshlrts. shortsSave the segment and schedule the export for 8/1For attributes select: email opt in = YES
B.
For attributes select: email opt in = YESFor events select:product.browse = last 90 daysproduct.category = Sandals, Swimwear, Tshirts, ShortsSave the segment and schedule the export for 7/31For attributes select: email opt in = NO
Answers
B.
For attributes select: email opt in = YESFor events select:product.browse = last 90 daysproduct.category = Sandals, Swimwear, Tshirts, ShortsSave the segment and schedule the export for 7/31For attributes select: email opt in = NO
C.
For events select:product.browse = last 90 daysproduct.category = Sandals. Swimwear, Tshirts, ShortsSave the segment and schedule the export for 7/31
Answers
C.
For events select:product.browse = last 90 daysproduct.category = Sandals. Swimwear, Tshirts, ShortsSave the segment and schedule the export for 7/31
D.
For events select:item_id = 1221product_category = Sandals, Swimwear, Tshirts, ShortsSave the segment and schedule the export for 7/31
Answers
D.
For events select:item_id = 1221product_category = Sandals, Swimwear, Tshirts, ShortsSave the segment and schedule the export for 7/31
Suggested answer: B

Explanation:

This is the most appropriate workflow to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. By selecting email opt in = YES as an attribute, the company can filter out customers who have not consented to receive email communications. By selecting product.browse = last 90 days and product.category = Sandals, Swimwear, Tshirts, Shorts as events, the company can capture customers who have shown interest in summer products recently. By saving the segment and scheduling the export for 7/31, the company can ensure that the segment is up to date and ready to be sent out on August 1. Reference: : Create a Segment : Schedule Segment Export

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asked 02/10/2024
Ramesh Kumar Patel
32 questions
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