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Northern Trail Outfitters uses a Send Log and sends more than one million emails per day. They want to execute daily reports on all subscriber activity without impacting send performance.

Which set of best practices should be implemented''

A.
Add a data retention policy to the Send Log. then run reports from the Send Log data extension.
A.
Add a data retention policy to the Send Log. then run reports from the Send Log data extension.
Answers
B.
Add a data retention policy to the Send Log. then run reports from the _Opens data view.
B.
Add a data retention policy to the Send Log. then run reports from the _Opens data view.
Answers
C.
Copy new Send Log records to an Archive data extension, then run reports from the Archive data extension.
C.
Copy new Send Log records to an Archive data extension, then run reports from the Archive data extension.
Answers
D.
Copy new Send Log records to an Archive data extension, then run reports from the Send Log data extension.
D.
Copy new Send Log records to an Archive data extension, then run reports from the Send Log data extension.
Answers
Suggested answer: B

A developer wants to set a variable to use a field from a Sendable Data Extension.

Which two options could be used in an AMPscript block to set the variable as a 'First Name" field from a Sendable Data Extension used to send the email? Choose 2 answers

A.
SET @firstName = [First Name]
A.
SET @firstName = [First Name]
Answers
B.
SET @firstName = %%First Name%%
B.
SET @firstName = %%First Name%%
Answers
C.
SET @firstName = attributeValue (''First Name'')
C.
SET @firstName = attributeValue (''First Name'')
Answers
D.
SET @firstName = ''First Name'']
D.
SET @firstName = ''First Name'']
Answers
Suggested answer: A, B

A developer wants to expand the functionality of existing code which was written in AMPscript, but prefers to use Server-Side JavaScript (SSJS) for updates.

Which SSJS statement will retrieve the value of the AMPscript variable named subKey?

A.
Var.Get("subKey");
A.
Var.Get("subKey");
Answers
B.
Variable.GetTValue (''@subKey") ;
B.
Variable.GetTValue (''@subKey") ;
Answers
C.
Variable.SetValue("subKey", "Value");
C.
Variable.SetValue("subKey", "Value");
Answers
D.
Var.Retrieve("@subKey");
D.
Var.Retrieve("@subKey");
Answers
Suggested answer: B

Northern Trail Outfitters (NTO) uses a numeric identifier for Subscriber Key. Customer data is stored in a data extension with the Subscriber Key set as a Primary Key.

Which step is required for NTO when creating relationships for this data extension in Data Designer'

A.
Link the Contact ID to the Subscriber Key when creating the relationship
A.
Link the Contact ID to the Subscriber Key when creating the relationship
Answers
B.
Use a one-to-one cardinality when creating the relationship
B.
Use a one-to-one cardinality when creating the relationship
Answers
C.
Link the Contact Key to the Subscriber's email address when creating the relationship
C.
Link the Contact Key to the Subscriber's email address when creating the relationship
Answers
D.
Set Subscriber Key as a text data type before linking the data extension to Contact Key
D.
Set Subscriber Key as a text data type before linking the data extension to Contact Key
Answers
Suggested answer: A

A developer wants to create a Send Log Data Extension to increase efficiency with tracking email sends.

Which two best practices should the developer remember when configuring the Send Log Data Extension? Choose 2 answers

A.
Use Data Retention to limit the amount of data captured.
A.
Use Data Retention to limit the amount of data captured.
Answers
B.
Limit custom fields in the data extension to 10 or fewer.
B.
Limit custom fields in the data extension to 10 or fewer.
Answers
C.
Create a number of fields equal to the fields in the source data extension.
C.
Create a number of fields equal to the fields in the source data extension.
Answers
D.
Maximize the field size to accommodate all incoming data.
D.
Maximize the field size to accommodate all incoming data.
Answers
Suggested answer: A, C

A developer is managing the data model programmatically and needs to access Attribute Group schema via the API. Which API should the developer use?

A.
Bulk
A.
Bulk
Answers
B.
SOAP
B.
SOAP
Answers
C.
XML
C.
XML
Answers
D.
REST
D.
REST
Answers
Suggested answer: D

A developer started a Contact Delete process that is now complete.

In which two places would the Contact Delete process remove data? Choose 2 answers

A.
Non-Sendable Data Extensions
A.
Non-Sendable Data Extensions
Answers
B.
Import Files on the Enhanced SFTP
B.
Import Files on the Enhanced SFTP
Answers
C.
Sendable Data Extensions
C.
Sendable Data Extensions
Answers
D.
Mobile Lists
D.
Mobile Lists
Answers
Suggested answer: C, D

A marketer is sending an email with dynamic content contained in a series of conditionals.

Which AMPscript function should be used to track the different versions of the content within the email?

A.
ContentArea
A.
ContentArea
Answers
B.
BeginImpressionRegion
B.
BeginImpressionRegion
Answers
C.
ContentAreaByName
C.
ContentAreaByName
Answers
D.
ContentBlockName
D.
ContentBlockName
Answers
Suggested answer: B

A developer wants CloudPages to work with a REST API returning data in JavaScript Object Notation.

The developer wants to efficiently ingest the data and write it to a data extension.

Which function should be used?

A.
Server-Side 3avaScript function Stringify
A.
Server-Side 3avaScript function Stringify
Answers
B.
Server-Side JavaScript function ParseJSON
B.
Server-Side JavaScript function ParseJSON
Answers
C.
AMPscript function BuildRowsetFromXML
C.
AMPscript function BuildRowsetFromXML
Answers
D.
AMPscript function BuildRowsetFromString
D.
AMPscript function BuildRowsetFromString
Answers
Suggested answer: A

A customer wants to export send data to their SFTP. Which two automations would accomplish this?

Choose 2

A.
Tracking Extract
A.
Tracking Extract
Answers
B.
Tracking Extract > File Transfer
B.
Tracking Extract > File Transfer
Answers
C.
Query (Data Views) > Data Extension Extract > File Transfer
C.
Query (Data Views) > Data Extension Extract > File Transfer
Answers
D.
Query (Data Views) > File Transfer
D.
Query (Data Views) > File Transfer
Answers
Suggested answer: B, C
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