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Northern Trail Outfitters uses a number to uniquely identify contacts across different marketing channels.

Which two actions should the developer take to ensure the contacts relate across channels in Marketing Cloud when working with the data model?

Choose 2 answers

A.
store the numeric unique identifier value as a Text data type In data extensions.
A.
store the numeric unique identifier value as a Text data type In data extensions.
Answers
B.
Link the numeric field value to the Contact ID in Attribute Groups in Contact Builder.
B.
Link the numeric field value to the Contact ID in Attribute Groups in Contact Builder.
Answers
C.
Use a unique identifier spec fie to each channel and automatically connect then-..
C.
Use a unique identifier spec fie to each channel and automatically connect then-..
Answers
D.
Create Attribute Groups linking the unique identifier to the Contact for each channel.
D.
Create Attribute Groups linking the unique identifier to the Contact for each channel.
Answers
Suggested answer: A, B

A developer is experiencing timeouts when testing a SQL Query Activity in Automation Studio. How should the developer optimize the query?

A.
Configure a longer timeout period within Administration in Automation Studio.
A.
Configure a longer timeout period within Administration in Automation Studio.
Answers
B.
Use intermediate tables to break queries into smaller parts.
B.
Use intermediate tables to break queries into smaller parts.
Answers
C.
Ensure all SQL Query Activities are in the same step in the automation.
C.
Ensure all SQL Query Activities are in the same step in the automation.
Answers
D.
Limit joins to the INNER JOIN within all SQL Query Activities.
D.
Limit joins to the INNER JOIN within all SQL Query Activities.
Answers
Suggested answer: B

Customer data has been imported into a staging data extension and needs to be normalized before adding into the master data extension. A text field named 'birthday' contains date values in various formats. Some of the values are valid dates, but some are not.

Which SQL keywords and functions could be used to write the query'' Choose 2 answers

A.
CASE, ISDATE, CONVERT
A.
CASE, ISDATE, CONVERT
Answers
B.
WHERE, ISDATE, CONVERT
B.
WHERE, ISDATE, CONVERT
Answers
C.
CASE, ISDATE, CAST
C.
CASE, ISDATE, CAST
Answers
D.
UPDATE, ISDATE, CONVERT
D.
UPDATE, ISDATE, CONVERT
Answers
Suggested answer: A, C

The Contact Delete feature can be used within an Enterprise 2.0 account from which business unit?

A.
Only in Agency accounts
A.
Only in Agency accounts
Answers
B.
The Parent account
B.
The Parent account
Answers
C.
Any business unit
C.
Any business unit
Answers
D.
The business unit where the contact was introduced
D.
The business unit where the contact was introduced
Answers
E.
None of these
E.
None of these
Answers
Suggested answer: D

A developer, who is new to Marketing Cloud, needs to design a landing page for a new customer.

They choose to use Server-Side JavaScript (SSJS) due to their extensive knowledge of JavaScript from previous projects.

Which two features would the developer be able to leverage in their Server-Side code? Choose 2 answers

A.
Wrapping of AMPscript in SSJS code
A.
Wrapping of AMPscript in SSJS code
Answers
B.
Direct modification of the DOM
B.
Direct modification of the DOM
Answers
C.
External Libraries to extend functionality
C.
External Libraries to extend functionality
Answers
D.
Include Try/Catch blocks within the code
D.
Include Try/Catch blocks within the code
Answers
Suggested answer: C, D

Certification Aid wants to import data from a CSV file into a Data Extension. The CSV file contains all relevant dat a. New records should be added to the Data Extension, and records which are not in the file should be removed from the

Data Extension. Which import operation should be chosen for this? Choose 1.

A.
Add only
A.
Add only
Answers
B.
Overwrite
B.
Overwrite
Answers
C.
Add and update
C.
Add and update
Answers
D.
Update only
D.
Update only
Answers
Suggested answer: B

Certification Aid wants to trigger and email send in Marketing Cloud when a purchase is made on their website. Which API should be used for this? Choose 2.

A.
Subscriber API
A.
Subscriber API
Answers
B.
Email API
B.
Email API
Answers
C.
REST API
C.
REST API
Answers
D.
SOAP API
D.
SOAP API
Answers
Suggested answer: C, D

When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?

A.
Email Address
A.
Email Address
Answers
B.
Contact Key
B.
Contact Key
Answers
C.
Subscriber Key
C.
Subscriber Key
Answers
D.
Subscriber ID
D.
Subscriber ID
Answers
Suggested answer: D

NTO uses an external CRM which only exports encrypted files. NTO's marketing manager team wants to use some of the subscriber data found in the CRM for future marketing sends. Which three actions should be included in an automation given these requirements? Choose 3

A.
Import definition to the necessary data extension
A.
Import definition to the necessary data extension
Answers
B.
File transfer activity to the Import directory for decryption
B.
File transfer activity to the Import directory for decryption
Answers
C.
File drop to the SFTP Root directory
C.
File drop to the SFTP Root directory
Answers
D.
File drop to the SFTP Import directory
D.
File drop to the SFTP Import directory
Answers
E.
File transfer activity to the Safehouse for decryption
E.
File transfer activity to the Safehouse for decryption
Answers
Suggested answer: A, D, E

NTO wants to trigger a receipt email via the SOAP API whenever a customer makes a purchase. Their developer wrote the call using the TriggerSendDefinition object and the Create method, but no emails have been sent during his initial testing. Which object and method should the developer use?

A.
TriggerSend object and Update method
A.
TriggerSend object and Update method
Answers
B.
TriggerSend object and Create method
B.
TriggerSend object and Create method
Answers
C.
TriggerSendDefinition object and Execute method
C.
TriggerSendDefinition object and Execute method
Answers
D.
TriggerSendDefinition object and Update method
D.
TriggerSendDefinition object and Update method
Answers
Suggested answer: B
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