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Salesforce Certified Marketing Cloud Developer Practice Test - Questions Answers, Page 9

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Northern Trail Outfitters (NTO) wants to determine the best identifier for subscribers across all channels. What should be recommended5
NTO uses an external CRM which only exports encrypted files. NTO's marketing manager team wants to use some of the subscriber data found in the CRM for future marketing sends. Which three actions should be included in an automation given these requirements? Choose 3
A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber. In which way could the developer create the CTA link?
A developer created an email using the fasubjectLine variable as the subject line. Due to revisions, the developer declared <>subjectLine in multiple locations throughout the email, including: Which subject line will be used at the time of deployment?
A developer is working on cross-channel campaign functions for the email team at Northern Trail Outfitters. They are reviewing available APIs for the different Marketing Cloud applications to determine the most appropriate solution for each. Which application utilizes the REST API?
A developer wants to create a data model in Contact Builder. Which two applications will be able to use this newly-created data model for segmentation? Choose 2 answers
A developer is experiencing timeouts when testing a SQL Query Activity in Automation Studio. How should the developer optimize the query?
A developer wants to write a query to compile data originating from an HTML form so it can be exported in CSV format. However, the source data extension may contain line breaks within the Comments field, which makes it difficult to read and sort the resulting CSV. Which SQL functions could be used to change each line break to a single space?
NTO puts the word TEST at the beginning of the name for each test emai. Which query would return the subs who were sent those emails?
A developer is troubleshooting why an API client Jd and chent_secret are authenticating yet failing to access data from a child business unit. What should be checked to validate the installed package can access the child business unit data?

Question 81

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A developer wants to include a comment within an AMPscript code block for the benefit of other developers who will be reviewing the code.

Which syntax should the developer use?

A.
< !- This is a comment
A.
< !- This is a comment
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B.
// This is a comment
B.
// This is a comment
Answers
C.
-- This is a comment
C.
-- This is a comment
Answers
D.
/" This is a comment */
D.
/" This is a comment */
Answers
Suggested answer: D

Question 82

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A developer wants to inject a Contact into a journey using API. What method and route would be used to accomplish this?

A.
Post / contacts/v1/contacts
A.
Post / contacts/v1/contacts
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B.
Post/v1hub/datevents/key:[key} /rows / {primaryKeys
B.
Post/v1hub/datevents/key:[key} /rows / {primaryKeys
Answers
C.
Post/ interaction/ v1/events
C.
Post/ interaction/ v1/events
Answers
D.
Post/interaction/v1/interactions
D.
Post/interaction/v1/interactions
Answers
Suggested answer: C

Question 83

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What is the purpose of the IF statement below?

A.
To handle when no row is returned by the LookupRows function
A.
To handle when no row is returned by the LookupRows function
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B.
To handle when the subscriber is in a held status
B.
To handle when the subscriber is in a held status
Answers
C.
To handle when images are broken
C.
To handle when images are broken
Answers
D.
To handle when there are multiple records in the data extension for the subscriber
D.
To handle when there are multiple records in the data extension for the subscriber
Answers
Suggested answer: A

Question 84

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In what order is AMPscript evaluated before an email is sent?

A.
Subject Line, HTML Body, Text Body
A.
Subject Line, HTML Body, Text Body
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B.
HTML Body, Text Body, Subject Line
B.
HTML Body, Text Body, Subject Line
Answers
C.
Text Body, HTML Body, Subject Line
C.
Text Body, HTML Body, Subject Line
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D.
HTML Body, Text Body, Text Body
D.
HTML Body, Text Body, Text Body
Answers
Suggested answer: B

Question 85

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A developer is using the legacy endpoint www.exacttargetapis.com and has been asked to switch to Tenant Specific Endpoints (TSEs). What is a benefit of switching to TSEs?

A.
A longer lasting OAuth token
A.
A longer lasting OAuth token
Answers
B.
API calls will no longer fail
B.
API calls will no longer fail
Answers
C.
Gain access to TSE-specific REST routes
C.
Gain access to TSE-specific REST routes
Answers
D.
Improved API performance
D.
Improved API performance
Answers
Suggested answer: D

Question 86

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A data extension contains two fields which are being populated by a query activity. A third field has recently been added to the data extension.

Which SELECT statement is optimal for returning all of the columns in the data extension?

A.
SELECT field*
A.
SELECT field*
Answers
B.
SELECT *, field1, field2, field3
B.
SELECT *, field1, field2, field3
Answers
C.
SELECT*
C.
SELECT*
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D.
SELECT 22SE, field2, field3
D.
SELECT 22SE, field2, field3
Answers
Suggested answer: D

Question 87

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Which of the following statements are correct concerning Populations in Contact Builder? Choose 2.

A.
Populations are used to create large subgroups Contacts.
A.
Populations are used to create large subgroups Contacts.
Answers
B.
Populations need to be added to an Attribute Group.
B.
Populations need to be added to an Attribute Group.
Answers
C.
No more than three Populations should be created.
C.
No more than three Populations should be created.
Answers
D.
Populations should be used for segmentation
D.
Populations should be used for segmentation
Answers
Suggested answer: A, C

Question 88

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Which of the following statements are correct concerning Contacts and Subscribers? Choose 2.

A.
A Contact is subscribed to any channel.
A.
A Contact is subscribed to any channel.
Answers
B.
Each Contact is also a Subscriber.
B.
Each Contact is also a Subscriber.
Answers
C.
Each Subscriber is also a Contact.
C.
Each Subscriber is also a Contact.
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D.
A Contact is subscribed to a specific channel.
D.
A Contact is subscribed to a specific channel.
Answers
Suggested answer: A, C

Question 89

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Landing pages can use which SSJS library? 1. Core LibraryZ. Platform Library 3. SSJS Library

A.
Onlyl1 and 3
A.
Onlyl1 and 3
Answers
B.
Only1 ard2
B.
Only1 ard2
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C.
Only 2 and 3
C.
Only 2 and 3
Answers
D.
All 1,2 and 3
D.
All 1,2 and 3
Answers
E.
None of these
E.
None of these
Answers
Suggested answer: B

Question 90

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Northern Trail Outfitters (NTO) wants to prevent competitors from receiving a coupon email. They also want to capture email addresses of competitors who are included in the targeted audience.

Which feature could NTO use to prevent the coupon from being sent and report the email addresses skipped?

A.
Auto-Suppression list
A.
Auto-Suppression list
Answers
B.
RaiseError AMPscript function
B.
RaiseError AMPscript function
Answers
C.
Exclusion Script
C.
Exclusion Script
Answers
D.
Try/Catch SSJS functions
D.
Try/Catch SSJS functions
Answers
Suggested answer: C
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