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Salesforce Certified Marketing Cloud Developer Practice Test - Questions Answers, Page 7

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A developer identified duplicate contacts and wants to delete roughly 10 million subscribers using Contact Delete. How could the process be expedited?

A.
Change the Suppression value to a larger value
A.
Change the Suppression value to a larger value
Answers
B.
Delete any unnecessary Sendable Data Extensions
B.
Delete any unnecessary Sendable Data Extensions
Answers
C.
Manually delete subscribers in All Contacts
C.
Manually delete subscribers in All Contacts
Answers
D.
Stop the current delete process and delete smaller groups
D.
Stop the current delete process and delete smaller groups
Answers
Suggested answer: B

A doctor's office creates Populations for staff, patients and vendors. What is the maximum number of Populations that should be created to ensure performance?

A.
Five
A.
Five
Answers
B.
Three
B.
Three
Answers
C.
Unlimited
C.
Unlimited
Answers
D.
One
D.
One
Answers
Suggested answer: B

Contact Builder can be used to create a relational model of an organization's data within Marketing Cloud. Which three factors should be taken into consideration when preparing data to be used in Contact Builder? Choose 3 answer

A.
Assigning data relationships and primary keys across all channels
A.
Assigning data relationships and primary keys across all channels
Answers
B.
Verifying data address marketing needs
B.
Verifying data address marketing needs
Answers
C.
Verifying all data extensions have a sendable value
C.
Verifying all data extensions have a sendable value
Answers
D.
Verifying each data extension has the required Email Address field populated
D.
Verifying each data extension has the required Email Address field populated
Answers
E.
Normalizing data to reduce redundancy
E.
Normalizing data to reduce redundancy
Answers
Suggested answer: A, B, C

A developer wants to build an audience by identifying subscribers who opened a specific email.

Which query should the developer use?

A.
SELECT * FROM _Open WHERE ListID = '1234'
A.
SELECT * FROM _Open WHERE ListID = '1234'
Answers
B.
SELECT * FROM _Open WHERE JobID = "1234"
B.
SELECT * FROM _Open WHERE JobID = "1234"
Answers
C.
SELECT SubscriberID FROM _Open WHERE JobID = "1234"
C.
SELECT SubscriberID FROM _Open WHERE JobID = "1234"
Answers
D.
SELECT SubscriberKey FROM _Open WHERE JobID = '1234'
D.
SELECT SubscriberKey FROM _Open WHERE JobID = '1234'
Answers
Suggested answer: D

A developer is creating a custom preference center and wants to log unsubscribe events from the CloudPage. Which set of parameters should be captured and provided to the LongUnsubEvent Execute Call to ensure accurate unsubscribe information?

A.
SubscriberKey and JobID
A.
SubscriberKey and JobID
Answers
B.
SubscriberID and BatchID
B.
SubscriberID and BatchID
Answers
C.
EmailAddress and JobID
C.
EmailAddress and JobID
Answers
D.
SubscriberKey and BatchID
D.
SubscriberKey and BatchID
Answers
Suggested answer: A

A developer wants to configure performance tracking of the content dynamically created via AMPscript in an email. Which two steps should be performed to achieve this objective? Choose 2

A.
Request the Impression Tracking feature be enabled on the account
A.
Request the Impression Tracking feature be enabled on the account
Answers
B.
Include the functions BeginImpressionRegion and EndImpressionRegion
B.
Include the functions BeginImpressionRegion and EndImpressionRegion
Answers
C.
Configure dynamic content block in Content Builder
C.
Configure dynamic content block in Content Builder
Answers
D.
Add a unique identifier in the HTML tags within the generated content
D.
Add a unique identifier in the HTML tags within the generated content
Answers
Suggested answer: A, B

A developer wants to personalize a welcome email with the recipient's first name from the Customers data extension, which is different from the targeted sending data extension named NewSubscribers. Both data extensions contain the unique identifier in a field named CustomerKey.

Which AMPscript Syntax would populate the first name personalization as requested?

A.
%%=Lookup('Customers', 'FirstName', 'ContactID', CustomerKey)=%%
A.
%%=Lookup('Customers', 'FirstName', 'ContactID', CustomerKey)=%%
Answers
B.
%%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%
B.
%%=Lookup('Customers', 'FirstName', 'CustomerKey', CustomerKey)=%%
Answers
C.
%%=Lookup('Customers','FirstName','CustomerKey', 'CustomerKey')=%%
C.
%%=Lookup('Customers','FirstName','CustomerKey', 'CustomerKey')=%%
Answers
D.
%%=Lookup('NewSubscribers','FirstName','ContactID',CustomerKey)=%%
D.
%%=Lookup('NewSubscribers','FirstName','ContactID',CustomerKey)=%%
Answers
Suggested answer: B

A developer identified a use case where a triggered send of an email is needed. The developer already successfully set up authentication with a Client ID and Client Secret has used them in several REST calls. When the REST call is made, a "401 Unauthorized" error is returned. What is the first thing the developer should check?

A.
The send permissions have been granted for the Client ID and Client Secret within Installed Packages.
A.
The send permissions have been granted for the Client ID and Client Secret within Installed Packages.
Answers
B.
The email interaction has been started
B.
The email interaction has been started
Answers
C.
The automation permissions have been granted for the Client ID and Client Secret within Installed Packages.
C.
The automation permissions have been granted for the Client ID and Client Secret within Installed Packages.
Answers
D.
The email interaction has been published.
D.
The email interaction has been published.
Answers
Suggested answer: A

A developer needs to identify all subscribers who were sent Job ID 420 but did not click any links.

Which SQL statement would produce the desired results?

A.
A.
Answers
B.
B.
Answers
C.
C.
Answers
D.
D.
Answers
Suggested answer: C

A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views. Which activities should the developer build to generate the data before transferring it to the SFTP?

A.
Query Activity > Tracking Extract
A.
Query Activity > Tracking Extract
Answers
B.
Data Views Extract > Filter Activity
B.
Data Views Extract > Filter Activity
Answers
C.
Filter Activity > Data Extension Extract
C.
Filter Activity > Data Extension Extract
Answers
D.
Query Activity > Data Extension Extract
D.
Query Activity > Data Extension Extract
Answers
Suggested answer: B
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