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An implementation engineer is requested to apply the following logic:

To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both 'Platform' and 'Line of Business'?'

A.
2
A.
2
Answers
B.
3
B.
3
Answers
C.
5
C.
5
Answers
D.
4
D.
4
Answers
Suggested answer: D

An implementation engineer is requested to create the harmonization field - Magician

This field should come from multiple Twitter Ads data streams, and should follow the below logic:

Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meet the requirements?

A.
Create a second Pattern for Media Buy Name and apply two Classification Rules (one for 'Messi' and another for Ronaldo') for the final Harmonized Dimension.
A.
Create a second Pattern for Media Buy Name and apply two Classification Rules (one for 'Messi' and another for Ronaldo') for the final Harmonized Dimension.
Answers
B.
Create a second Pattern for Media Buy Name
B.
Create a second Pattern for Media Buy Name
Answers
C.
Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension.
C.
Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension.
Answers
D.
Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimension
D.
Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimension
Answers
Suggested answer: D

A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data follows a naming convention as shown below:

Facebook Ads Naming Convention - Campaign Name:

Camp|D_CampName#Market_Objective#TargetAge_TargetGender

Twitter Ads Naming Convention - Media Buy Name:

Market|TargetAge|Objective|OrderID

' Google Ads Naming Convention - Media Buy Name:

Buying Type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization 'Center.

In addition to the previous details, the client provides the following data sample:

Logic specification:

If a value is not present in the Validation List, return ''Not Valid''

If a value is not present in the Classification File, return ''Unclassified''.

If the Harmonization center is used to harmonize the above data and files, what table will show the final output?

A)

B)

C)

D)

A.
Option A
A.
Option A
Answers
B.
Option B
B.
Option B
Answers
C.
Option C
C.
Option C
Answers
D.
Option D
D.
Option D
Answers
Suggested answer: B

Which Marketing Cloud Intelligence field is considered an attribute and not a ''variable''?

A.
Campaign Category
A.
Campaign Category
Answers
B.
Device Category
B.
Device Category
Answers
C.
Device Browser
C.
Device Browser
Answers
D.
Geo Location
D.
Geo Location
Answers
Suggested answer: A

What is the relationship between ''Media Buy Key'' and ''Campaign Key''?

A.
Many-to-one (one Campaign Key has many Media Buy Keys)
A.
Many-to-one (one Campaign Key has many Media Buy Keys)
Answers
B.
Many-to-many
B.
Many-to-many
Answers
C.
One-to-many (one Media Buy Key has many Campaign Keys)
C.
One-to-many (one Media Buy Key has many Campaign Keys)
Answers
D.
One-to-one
D.
One-to-one
Answers
Suggested answer: A

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages ''Interest'', ''Confirmed Interest'' and ''Registered'', the status should be ''Open''.

For the opportunity stage ''Closed'', the opportunity status should be closed

Otherwise, return null for the opportunity status

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

''Day'' --- Standard ''Day'' field

''Opportunity Key'' > Main Generic Entity Key

''Opportunity Stage'' --- Main Generic Entity Attribute

''Opportunity Count'' --- Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?

A.
1
A.
1
Answers
B.
3
B.
3
Answers
C.
2
C.
2
Answers
D.
0
D.
0
Answers
Suggested answer: D

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages ''Interest'', ''Confirmed Interest'' and ''Registered'', the status should be ''Open''.

For the opportunity stage ''Closed'', the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:

''Day'' --- ''Created Date''

''Opportunity Key'' + Opportunity Key

''Opportunity Stage'' --- Opportunity Stage

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?

A.
2
A.
2
Answers
B.
1
B.
1
Answers
C.
3
C.
3
Answers
D.
0
D.
0
Answers
Suggested answer: A

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages ''Interest'', ''Confirmed Interest'' and ''Registered'', the status should be ''Open''.

For the opportunity stage ''Closed'', the opportunity status should be closed.

Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

''Day'' --- Standard ''Day'' field

''Opportunity Key'' > Main Generic Entity Key

''Opportunity Stage'' --- Generic Entity Key 2

''Opportunity Count'' --- Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 10th. How many different stages are presented in the table?

A.
2
A.
2
Answers
B.
1
B.
1
Answers
C.
3
C.
3
Answers
D.
0
D.
0
Answers
Suggested answer: B

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages ''Interest'', ''Confirmed Interest'' and ''Registered'', the status should be ''Open''.

For the opportunity stage ''Closed'', the opportunity status should be closed

Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping

''Day'' --- Standard ''Day'' field

''Opportunity Key'' > Main Generic Entity Key

''Opportunity Stage'' --- Main Generic Entity Attribute

''Opportunity Count'' --- Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?

A.
3
A.
3
Answers
B.
1
B.
1
Answers
C.
0
C.
0
Answers
D.
2
D.
2
Answers
Suggested answer: C

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages ''Interest'', ''Confirmed Interest'' and ''Registered'', the status should be ''Open''.

For the opportunity stage ''Closed'', the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping

''Day'' --- Standard ''Day'' field

''Opportunity Key'' > Main Generic Entity Key

''Opportunity Stage'' + Generic Entity Key 2

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?

A.
Registered
A.
Registered
Answers
B.
Interest & Registered
B.
Interest & Registered
Answers
C.
Confirmed Interest & Registered
C.
Confirmed Interest & Registered
Answers
D.
Interest
D.
Interest
Answers
E.
Confirmed Interest
E.
Confirmed Interest
Answers
Suggested answer: C
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