Salesforce Certified Marketing Cloud Intelligence Accredited Professional Practice Test - Questions Answers, Page 6

A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as ...

Facebook Ads Naming Convention - Campaign Name:

CampID_CampName#Market_Object#object#targetAge_TargetGender

Twitter Ads Naming Convention- Media Buy Name

MarketTargeAgeObjectiveOrderID

Google ads Naming Convention-Media Buy Name:

Buying_type_Market_Objective

The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?

wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

A client's data consists of three data streams as follows:

Data Stream A:

Client has provided sample flies of their data from the following data sources:

Google Campaign Manager

Below are the requirements from the client and additional information:

* The sources are linked to each other by shared Media Buy names.

* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.

* The source of truth for cost is Google DV360.

As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:

Please note:

* All other measurements were mapped as well to the appropriate fields.

* No other mapping manipulations or formulas were implemented.

How many records will the merged table hold?

A client Ingested the following We into Marketing Cloud Intelligence:

The mapping of the above file can be seen below:

Date --- Day

Media Buy Key --- Media Buy Key

Campaign Name --- Campaign Name

Campaign Group -. Campaign Custom Attribute 01

Clicks ---> Clicks

Media Cost ---> Media Cost

Campaign Planned Clicks ---> Delivery Custom Metric 01

The client would like to have a 'Campaign Planned Clicks' measurement.

This measurement should return the 'Campaign Planned Clicks' value per Campaign, for example:

For Campaign Name 'Campaign AAA', the 'Campaign Planned Clicks' should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).

In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:

Which two options will yield a false result:

Which option will yield the desired result:?

Your client would like to create a new harmonization field - Exam Topic.

The below table represents the harmonization logic from each source.

As can be seen from the table there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found -a single Exam Topic value is associated with it.

The Client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values as seen in the following example:

Which harmonization feature should an Implementation engineer use to meet the client's requirement?

What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages ''Interest'', ''Confirmed Interest'' and ''Registered'', the status should be ''Open''.

For the opportunity stage ''Closed'', the opportunity status should be closed

Otherwise, return null for the opportunity status

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

''Day'' --- Standard ''Day'' field

''Opportunity Key'' > Main Generic Entity Key

''Opportunity Stage'' --- Generic Entity Key 2

''Opportunity Count'' --- Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on January (entire month). What is the number of opportunities in the Interest stage?

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages ''Interest'', ''Confirmed Interest'' and ''Registered'', the status should be ''Open''.

For the opportunity stage ''Closed'', the opportunity status should be closed.

Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

''Day'' --- Standard ''Day'' field

''Opportunity Key'' > Main Generic Entity Key

''Opportunity Stage'' --- Generic Entity key 2

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?