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A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the differe

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An implementation engineer has been provided with the below dataset: *Note: CPC = Cost per Click Formula: Cost / Clicks Which action should an engineer take to successfully integrate CPC?

An implementation engineer is requested to apply the following logic: To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both 'Platform' and 'Line of Business'?'

An implementation engineer is requested to extract the first three-letter segment of the Campaign Name values. For example: Campaign Name: AFD@Mulop-1290 Desired outcome: AFD Other examples: Which formula will return the desired values?

A client provides the following two data streams: Data Stream 1: Question- The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020. Which mapping options should the client apply to obtain the expected result? A) B) D)

Your client would like to create a new harmonization field - Exam Topic. The below table represents the harmonization logic from each source. As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found - a single Exam Topic value is associated with it. The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following example: The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two Harmonized Dimensions: Exam ID Exam Topic Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?

A client's data consists of three data streams as follows: Data Stream A: * The data streams should be linked together through a parent-child relationship. * Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements. Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total Impressions value for Campaign Key 'CK_3'?

An implementation engineer is requested to integrate the following files: File A: File B: The client would like to link the two files in order to view the two KPIS (Tasks Completed' and 'tasks Assignmed') alongside'Employee Name' and/or 'Squard'. A Parent-Child configuration was set between the two. Which two statements are correct?

Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?

An implementation engineer has been provided with 4 different source files: 03m 16s 1. Twitter Ads 2. Creative Classification 3. Placement Classification 4, Campaign Category Classification The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it. The connections between the files are described as follows: 1st Party Creative Classification File structure/headers: Creative ID --- links back to Creative Key (Twitter Ads) 1st Party Placement Classification & File structure/headers: Category --- links back to Campaign Category (Twitter Ads) Which proposed solution meets the client's requirements for the above use case? A) B) C) D)

A client would like to integrate the following two sources: Google Campaign Manager: IAS: After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?

Question 61

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

Scalability - future data streams that will follow similar logic will be automatically harmonized.

Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model

Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to

Ease of Maintenance - the logic is written and populated in one centralized place

Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.

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