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A client's data consists of three data streams as follows:

Data Stream A:

The data streams should be linked together through a parent-child relationship.

Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

The client would like to have a 'Site Revenue' measurement.

This measurement should return the highest revenue value per Site, for example:

For Site Key 'SK_C_2', the 'Site Revenue' should be $7.00.

When aggregated by date, the 'Site Revenue' measurement should return the total sum of the results of all sites.

For example:

For the date 1 Apr 2020, 'Site Revenue' should be $11.00 (sum of Site Revenue for Site Keys 'SK_C_1' ($4.00) and 'SK_C_2' ($7.00))

Which options will yield the desired result;

A.
Option #1 & Option #4
A.
Option #1 & Option #4
Answers
B.
Option #1 & Option #3
B.
Option #1 & Option #3
Answers
C.
Option #2 & Option #3
C.
Option #2 & Option #3
Answers
D.
Option #2 & Option #4
D.
Option #2 & Option #4
Answers
Suggested answer: A

An implementation engineer has been provided with 4 different source files: 03m 48s

1. Twitter Ads ~

2. Creative Classification

3. Placement Classification

4, Campaign Category Classification

The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.

The connections between the files are described as follows:

1st Party Creative Classification

File structure/headers:

Creative ID --- links back to Creative Key (Twitter Ads)

1st Party Placement Classification by

File structure/headers:

A)

B)

C)

D)

A.
Option A
A.
Option A
Answers
B.
Option B
B.
Option B
Answers
C.
Option C
C.
Option C
Answers
D.
Option D
D.
Option D
Answers
Suggested answer: C

Which three statements describe Overarching Entities? 03m 23s

A.
Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.
A.
Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.
Answers
B.
Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.
B.
Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.
Answers
C.
When needed, these entities can act as a main entity, replacing the original one.
C.
When needed, these entities can act as a main entity, replacing the original one.
Answers
D.
These are mappable dimensions that are present in each and every dataset type
D.
These are mappable dimensions that are present in each and every dataset type
Answers
E.
The values of these entities are stored at the workspace level, rather than the data stream level
E.
The values of these entities are stored at the workspace level, rather than the data stream level
Answers
Suggested answer: B, C, E

Which two statements are correct regarding LiteConnect?

A.
It does not require any identification of entities, keys or any other categorization.
A.
It does not require any identification of entities, keys or any other categorization.
Answers
B.
The dataset does not conform to the standard data model
B.
The dataset does not conform to the standard data model
Answers
C.
All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.
C.
All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.
Answers
D.
Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
D.
Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
Answers
Suggested answer: B, D

An implementation engineer has been provided with 4 different source files: 03m 16s

1. Twitter Ads

2. Creative Classification

3. Placement Classification

4, Campaign Category Classification

The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.

The connections between the files are described as follows:

1st Party Creative Classification

File structure/headers:

Creative ID --- links back to Creative Key (Twitter Ads)

1st Party Placement Classification &

File structure/headers:

Category --- links back to Campaign Category (Twitter Ads)

Which proposed solution meets the client's requirements for the above use case?

A)

B)

C)

D)

A.
Option A
A.
Option A
Answers
B.
Option B
B.
Option B
Answers
C.
Option C
C.
Option C
Answers
D.
Option D
D.
Option D
Answers
Suggested answer: B

Your client has provided sample files of their data from the following data sources:

Google Campaign Manager

Below are the requirements from the client and additional information:

* The sources are linked to each other by shared Media Buy names.

* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.

* The source of truth for cost is Google DV360

Which action(s) are needed to take place in order to meet the client's requirement and set Google DV360 as the source of truth for Cost?

A.
Unmap 'Cost' in Google DV360
A.
Unmap 'Cost' in Google DV360
Answers
B.
Set 'Inherit Attributes and Hierarchies' as the Data updates Permissions for Google DV360
B.
Set 'Inherit Attributes and Hierarchies' as the Data updates Permissions for Google DV360
Answers
C.
Set Update Attributes and Hierarchies' as the Data updates Permissions for Google DV360
C.
Set Update Attributes and Hierarchies' as the Data updates Permissions for Google DV360
Answers
D.
Unmap 'Cost' in Google Campaign Manager
D.
Unmap 'Cost' in Google Campaign Manager
Answers
Suggested answer: C

A client's data consists of three data streams as follows:

Data Stream A:

* The data streams should be linked together through a parent-child relationship.

* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total

Impressions value for Campaign Key 'CK_3'?

A.
N-A
A.
N-A
Answers
B.
100
B.
100
Answers
C.
300
C.
300
Answers
D.
150
D.
150
Answers
Suggested answer: B

What is the relationship between 'Media Buy Key' and 'Creative Key?

A.
One-to-many (one Media Buy ley has many Creative Key)
A.
One-to-many (one Media Buy ley has many Creative Key)
Answers
B.
One-to-one
B.
One-to-one
Answers
C.
Many-to-many
C.
Many-to-many
Answers
D.
Many-to-one (one Creative Key has many Media Buy Keys)
D.
Many-to-one (one Creative Key has many Media Buy Keys)
Answers
Suggested answer: A

Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?

A.
These dimensions are stored at the workspace level
A.
These dimensions are stored at the workspace level
Answers
B.
Variable Dimensions hold a Many-to-Many relationship with its main entity
B.
Variable Dimensions hold a Many-to-Many relationship with its main entity
Answers
C.
All variables exist in every data set type, hence are considered as overarching dimensions
C.
All variables exist in every data set type, hence are considered as overarching dimensions
Answers
D.
These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
D.
These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
Answers
Suggested answer: B, D

An Implementation engineer is requested to create a new harmonization field 'Offer' and apply the following logic:

The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension 'Offer?

A.
Two separate patterns (filtered by Linkedin or AdRoll sources) Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source). A total of 3 patterns.
A.
Two separate patterns (filtered by Linkedin or AdRoll sources) Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source). A total of 3 patterns.
Answers
B.
Two separate patterns (filtered by Linkedin or AdRoll sources) Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute. Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source). A total of 3 patterns
B.
Two separate patterns (filtered by Linkedin or AdRoll sources) Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute. Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source). A total of 3 patterns
Answers
C.
Two separate patterns (filtered by Linkedin or AdRoll sources). Another single pattern for Campaign Name (filtered by Google Analytics source). A total of 3 patterns.
C.
Two separate patterns (filtered by Linkedin or AdRoll sources). Another single pattern for Campaign Name (filtered by Google Analytics source). A total of 3 patterns.
Answers
D.
Two separate patterns (filtered by Linkedln or AdRoll sources). Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns.
D.
Two separate patterns (filtered by Linkedln or AdRoll sources). Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns.
Answers
Suggested answer: D
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