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Question 27 - ITIL-DSV discussion

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A service provider is launching a new service. What is an appropriate method to encourage the demand for this service?

A.
Introduce a freeze period before the deadline.
Answers
A.
Introduce a freeze period before the deadline.
B.
Add a cancellation fee to the order.
Answers
B.
Add a cancellation fee to the order.
C.
Set an early-bird price.
Answers
C.
Set an early-bird price.
D.
Increase the overall price of the service.
Answers
D.
Increase the overall price of the service.
Suggested answer: C

Explanation:

to create incentives that encourage early adoption and generate demand. An early-bird pricing strategy is particularly effective in this context.

Early-Bird Price:

Setting an early-bird price provides a discount or special pricing for those who sign up or purchase the service early. This strategy creates a sense of urgency and encourages early adoption, which can help in gaining initial traction for the service.

Incorrect Options:

A: Introducing a freeze period before the deadline can create urgency but might also cause frustration if customers feel pressured.

B: Adding a cancellation fee could discourage customers rather than encourage demand, as it adds a potential cost burden.

D: Increasing the overall price generally decreases demand rather than encouraging it, especially for new services.

Conclusion:

The most appropriate method to encourage demand for a new service is to set an early-bird price, making option C the correct answer.

asked 18/09/2024
Rocky Lott
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