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Question 76 - ITIL-DSV discussion

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Which is a technique for identifying customers that have common demands?

A.
Market segmentation
Answers
A.
Market segmentation
B.
PESTLE
Answers
B.
PESTLE
C.
Continual improvement model
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C.
Continual improvement model
D.
SWOT analysis
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D.
SWOT analysis
Suggested answer: A

Explanation:

'Market segmentation' is the technique for identifying customers that have common demands. ITIL 4 explains that market segmentation involves dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate products or services. This technique allows service providers to tailor their offerings to specific segments more effectively.

asked 18/09/2024
Cheikh Ndiaye
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