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Question 51 - ITIL-DSV discussion

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Which marketing technique helps to understand the needs of consumers by tracking their behavior?

A.
Market segmentation
Answers
A.
Market segmentation
B.
Brochures
Answers
B.
Brochures
C.
Profiling
Answers
C.
Profiling
D.
Value propositions
Answers
D.
Value propositions
Suggested answer: C

Explanation:

The marketing technique that helps understand the needs of consumers by tracking their behavior is 'Profiling.' ITIL 4 discusses profiling as a method to gain insights into consumer behaviors, preferences, and needs. This technique involves gathering data on consumer interactions and using it to tailor services and marketing efforts to better meet consumer demands.

asked 18/09/2024
Max Lenin Dos Santos Torres
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