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Which list email report metric represents the total number of emails minus hard and soft bounces?
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet. What can a Pardot administrator enable the form in order to reset the form after each new submission?
A marketing user pauses an Engagement Studio program and adds a new recipient list. What will happen to the newly added prospects when the program is resumed?
Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted. If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
A marketing user has created an email content record using the enhanced Pardot email experience. How can they send this email in an engagement program?
What is the expected behavior if an automation rule is NOT set to repeat?
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

Question 14 - Certified Marketing Cloud Account Engagement Specialist discussion

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By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers

A.
Case records
Answers
A.
Case records
B.
Opportunity records
Answers
B.
Opportunity records
C.
Contact records
Answers
C.
Contact records
D.
Lead records
Answers
D.
Lead records
E.
Account records
Answers
E.
Account records
Suggested answer: C, D

Explanation:

By default, Marketing Cloud Account Engagement writes to two objects in Salesforce: contact records and lead records. These are the two objects that store information about individual prospects in Salesforce. Marketing Cloud Account Engagement syncs with these objects based on the email address field, which is the unique identifier for prospects. Marketing Cloud Account Engagement can create new contact or lead records in Salesforce, or update existing ones, depending on the sync settings and rules. Marketing Cloud Account Engagement does not write to case records, opportunity records, or account records by default, but it can read from them and use their information for segmentation and reporting purposes.ReferenceMarketing Cloud Account Engagement and Salesforce Sync Behavior

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asked 23/09/2024
Vaibhav Somani
34 questions
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