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Question 258 - Certified Marketing Cloud Account Engagement Specialist discussion

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A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.

What are three ways the Marketing Manager can create a new prospect?

Choose 3 answers

A.
Click the 'Send to Account Engagement' button on a Salesforce Lead.
Answers
A.
Click the 'Send to Account Engagement' button on a Salesforce Lead.
B.
Manually add a prospect in Marketing Cloud Account Engagement.
Answers
B.
Manually add a prospect in Marketing Cloud Account Engagement.
C.
Import a .CSV file with the prospect's email address.
Answers
C.
Import a .CSV file with the prospect's email address.
D.
Set up an automation rule that creates prospects.
Answers
D.
Set up an automation rule that creates prospects.
E.
Add a completion action to assign to a user.
Answers
E.
Add a completion action to assign to a user.
Suggested answer: A, B, C

Explanation:

There are three ways the Marketing Manager can create a new prospect in Marketing Cloud Account Engagement. They are:

Click the ''Send to Account Engagement'' button on a Salesforce Lead. This option allows the Marketing Manager to send a one-to-one email to a lead in Salesforce using an Account Engagement email template.If the lead does not already exist as a prospect in Account Engagement, it will be created automatically and synced with Salesforce1

Manually add a prospect in Marketing Cloud Account Engagement. This option allows the Marketing Manager to create a new prospect record in Account Engagement by entering the prospect's email address and other information.The prospect can then be added to lists, campaigns, or engagement programs2

Import a .CSV file with the prospect's email address. This option allows the Marketing Manager to import a list of prospects from a .CSV file into Account Engagement. The file must contain the prospect's email address as the first column, and can also include other fields.The imported prospects can then be assigned, tagged, or added to lists or campaigns

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asked 23/09/2024
Jonathan McGurgan
34 questions
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