Question 262 - Certified Marketing Cloud Account Engagement Specialist discussion

An engagement studio program is a tool that allows the Marketing Manager to create and automate a series of steps that guide prospects through a marketing journey. An engagement studio program consists of three types of elements: actions, triggers, and rules. An action is something that the program does to or for the prospect, such as sending an email, adding them to a list, or notifying a user. A trigger is something that the program checks for or waits for the prospect to do, such as opening an email, clicking a link, or submitting a form.A rule is something that the program evaluates about the prospect, such as their score, grade, or field value8

Among the possible actions that can be taken in an engagement studio program, three of them are:

Add prospect to list. This action adds the prospect to a specified list in Account Engagement.This action is useful for segmenting prospects based on their engagement or moving them to a different list for further marketing8

Send email to prospect. This action sends an email to the prospect using an Account Engagement email template.This action is useful for delivering relevant and personalized content to the prospect based on their stage in the journey8

Notify a user. This action sends an email notification to a specified user or user group in Account Engagement or Salesforce.This action is useful for alerting the sales team or other stakeholders about the prospect's engagement or readiness