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Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test - Questions Answers, Page 27

List of questions

Question 261

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What is an automation rule?

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Question 262

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Which three actions can be taken in an engagement studio program?

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Question 263

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By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?

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Question 264

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A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.

What can the marketer share with their stakeholders about the performance of the A/B test?

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Question 265

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A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.

What feature Is needed for this model?

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Question 266

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What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

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Question 267

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What must be created using the classic email builder in order to send an autoresponder?

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Question 268

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A marketing user pauses an Engagement Studio program and adds a new recipient list.

What will happen to the newly added prospects when the program is resumed?

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Question 269

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What aspect of a Prospect record represents their overall level of interest?

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Question 270

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When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.

What could explain this discrepancy?

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Total 304 questions
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