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Question 264 - Certified Marketing Cloud Account Engagement Specialist discussion

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A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.

What can the marketer share with their stakeholders about the performance of the A/B test?

A.
The winning variation did not have any clicks.
Answers
A.
The winning variation did not have any clicks.
B.
The A/B test v/as a tie between the two variations.
Answers
B.
The A/B test v/as a tie between the two variations.
C.
The winning variation did not have any opens.
Answers
C.
The winning variation did not have any opens.
D.
The A/B test winning variation has not been determined.
Answers
D.
The A/B test winning variation has not been determined.
Suggested answer: B

Explanation:

An A/B test list send email is a type of email send that allows marketers to test different versions of an email and measure their performance based on metrics such as opens, clicks, and conversions. The winning version is the one that has the highest percentage of the selected metric.If the winning version shows the percentage by which it out-performed the other version as 0%, it means that both versions had the same performance on the selected metric, and the A/B test was a tie2. References:2: A/B Testing Your Email Sends

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asked 23/09/2024
Sathish M
48 questions
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