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Question 265 - Certified Marketing Cloud Account Engagement Specialist discussion

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A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.

What feature Is needed for this model?

A.
Marketing Cloud Account Engagement Score 6* lifecycle Stage
Answers
A.
Marketing Cloud Account Engagement Score 6* lifecycle Stage
B.
Prospect Audit & Profile
Answers
B.
Prospect Audit & Profile
C.
Engagement Studio & Lists
Answers
C.
Engagement Studio & Lists
D.
Marketing Cloud Account Engagement Score & Grade
Answers
D.
Marketing Cloud Account Engagement Score & Grade
Suggested answer: D

Explanation:

A lead qualification model based on implicit prospect interest and explicit information provided by prospects requires the feature of Marketing Cloud Account Engagement Score and Grade. The score is a numerical value that measures the implicit interest of a prospect based on their engagement with marketing activities, such as opening emails, clicking links, and visiting landing pages. The grade is a letter value that measures the explicit fit of a prospect based on the information they provide, such as industry, company size, and job title.By combining the score and grade, marketers can segment and prioritize their prospects more effectively3.

Reference:3: Scoring and Grading Prospects

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asked 23/09/2024
William Hopson
31 questions
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