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Question 266 - Certified Marketing Cloud Account Engagement Specialist discussion

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What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

A.
The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement.
Answers
A.
The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement.
B.
The Opportunity must have the 'Marketing Cloud Account Engagement' record type.
Answers
B.
The Opportunity must have the 'Marketing Cloud Account Engagement' record type.
C.
The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.
Answers
C.
The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.
D.
The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.
Answers
D.
The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.
Suggested answer: A

Explanation:

For a Salesforce Opportunity to sync to Marketing Cloud Account Engagement, the Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement. A Contact Role is a way of associating a Contact with an Opportunity, and specifying their role and level of influence in the sales process.Marketing Cloud Account Engagement uses the Contact Role to link the Opportunity to the corresponding prospect, and track their engagement and influence on the Opportunity4.

Reference:4: Opportunity Contact Roles

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asked 23/09/2024
justen layne
37 questions
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