Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test - Questions Answers, Page 27
List of questions
Question 261
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What is an automation rule?
Question 262
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Which three actions can be taken in an engagement studio program?
Choose 3 answers
Question 263
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By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?
Choose 2 answers
Question 264
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A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.
What can the marketer share with their stakeholders about the performance of the A/B test?
Question 265
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A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.
What feature Is needed for this model?
Question 266
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What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?
Question 267
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What must be created using the classic email builder in order to send an autoresponder?
Question 268
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A marketing user pauses an Engagement Studio program and adds a new recipient list.
What will happen to the newly added prospects when the program is resumed?
Question 269
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What aspect of a Prospect record represents their overall level of interest?
Question 270
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When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?
Question