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Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test - Questions Answers, Page 27

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Question 261

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What is an automation rule?

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Question 262

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Which three actions can be taken in an engagement studio program?

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Question 263

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By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?

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Question 264

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A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.

What can the marketer share with their stakeholders about the performance of the A/B test?

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Question 265

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A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.

What feature Is needed for this model?

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Question 266

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What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

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Question 267

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What must be created using the classic email builder in order to send an autoresponder?

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Question 268

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A marketing user pauses an Engagement Studio program and adds a new recipient list.

What will happen to the newly added prospects when the program is resumed?

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Question 269

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What aspect of a Prospect record represents their overall level of interest?

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Question 270

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When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.

What could explain this discrepancy?

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Total 304 questions
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Related questions

If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?
Which list email report metric represents the total number of emails minus hard and soft bounces?
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:
You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.
By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?
Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.
LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line. How can the administrator accomplish this?
An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list. How should the list be created?
What could cause standard sync actions from occurring?