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Question 274 - Certified Marketing Cloud Account Engagement Specialist discussion

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A Marketing Cloud Account Engagement administrator wants to enable bot protection on their forms.

Which two Account Engagement form settings would accomplish this?

Choose 2 answers

A.
Enable HTTPS
Answers
A.
Enable HTTPS
B.
reCaptcha
Answers
B.
reCaptcha
C.
Dependent Fields
Answers
C.
Dependent Fields
D.
Honeypot Technique
Answers
D.
Honeypot Technique
Suggested answer: B, D

Explanation:

In Salesforce Pardot, enhancing form security and preventing bot submissions can be effectively managed using two specific settings: reCaptcha and the Honeypot Technique.

reCaptcha: This is a service provided by Google that helps protect websites from spam and abuse. A 'CAPTCHA' is a turing test to tell human and bots apart. It is easy for humans to solve, but hard for 'bots' and other malicious software to figure out. By integrating reCaptcha, forms can verify that the person submitting the form is indeed a human, thus adding a layer of security against automated attacks.

Honeypot Technique: This is a clever and non-intrusive method of detecting bots. It involves adding an additional field to the form that is invisible to human users but visible to bots. The principle here is that while a human won't see or interact with this hidden field, a bot will typically attempt to fill it out. When the form is submitted, if data is found in the honeypot field, the submission can be flagged as coming from a bot and thus be ignored or handled differently.

Both options are specifically tailored to enhance the security of forms in Pardot, helping to mitigate unwanted bot traffic and ensuring that engagement and leads generated are genuine.

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asked 23/09/2024
Olive Wang
39 questions
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