ExamGecko
Question list
Search
Search

Question 280 - Certified Marketing Cloud Account Engagement Specialist discussion

Report
Export

LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.

How can the administrator accomplish this?

A.
Create two new default scoring models to have one for each product line.
Answers
A.
Create two new default scoring models to have one for each product line.
B.
Edit the score field on the prospect's record to displays multiple score values
Answers
B.
Edit the score field on the prospect's record to displays multiple score values
C.
Assign a scoring category to each product line folder.
Answers
C.
Assign a scoring category to each product line folder.
D.
Edit the default scoring model to score differently for each product line.
Answers
D.
Edit the default scoring model to score differently for each product line.
Suggested answer: C

Explanation:

To score prospects separately based on their interactions with different product lines in Pardot, the best approach is to assign a scoring category to each product line folder. Scoring categories allow administrators to segment prospect scoring based on interactions with specific types of content, aligning with different business units, products, or campaigns. By assigning a distinct scoring category to each folder associated with a product line, an administrator can precisely track and score prospect engagement relative to each product line. This tailored scoring provides deeper insights into prospect interests and can better inform targeted marketing strategies.

asked 23/09/2024
Timothy Smith
38 questions
User
Your answer:
0 comments
Sorted by

Leave a comment first