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Question 281 - Certified Marketing Cloud Account Engagement Specialist discussion

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A marketer wants to assign prospect to a group of users if the prospects meet the following criteria:

* Score greater than 100

* Grade greater than a B

* Has completed a form on any landing page

* Has a ''Product of Interest'' field value of either A or B

What automation tool could be used to assign the prospects?

A.
An automation rule with rule groups
Answers
A.
An automation rule with rule groups
B.
Completion actions on each landing page
Answers
B.
Completion actions on each landing page
C.
A segmentation rule with the groups
Answers
C.
A segmentation rule with the groups
D.
Completion actions on each Form
Answers
D.
Completion actions on each Form
Suggested answer: A

Explanation:

In Pardot, the best tool to use for assigning prospects to a group of users based on specific criteria is an automation rule with rule groups. Automation rules allow for the creation of complex criteria that prospects must meet to trigger certain actions. In this scenario, the rule would check for prospects with a score greater than 100, a grade greater than B, completion of any form on a landing page, and a ''Product of Interest'' field value of either A or B. Once a prospect meets these conditions, the automation rule can then assign them to the specified group of users. This method is efficient for processing large numbers of prospects automatically and continuously, which is not as feasible with completion actions on forms or landing pages, or with a one-time use segmentation rule.

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asked 23/09/2024
Krzysztof Dyrdal
48 questions
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