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Question 282 - Certified Marketing Cloud Account Engagement Specialist discussion

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What is the difference between an email template and an email content record in the enhance email experience?

A.
An email content record must start from an email template.
Answers
A.
An email content record must start from an email template.
B.
An email template can be used by Pardot, Sales Cloud an Service Cloud Users.
Answers
B.
An email template can be used by Pardot, Sales Cloud an Service Cloud Users.
C.
An email content record is a basic layout that does not contain any metadata used by a pardot email send.
Answers
C.
An email content record is a basic layout that does not contain any metadata used by a pardot email send.
D.
An email template can only use CMS images.
Answers
D.
An email template can only use CMS images.
Suggested answer: B

Explanation:

The key difference between an email template and an email content record in the enhanced email experience within Pardot lies in their usability across different Salesforce platforms. An email template, once created in Pardot, can be utilized by users across Pardot, Sales Cloud, and Service Cloud. This allows for a consistent messaging and branding experience across various customer-facing platforms within the Salesforce ecosystem. In contrast, an email content record in Pardot is specific to Pardot and designed for use within the platform's email marketing campaigns, focusing on specific layouts and elements tailored to Pardot's capabilities.

asked 23/09/2024
Charles Marlin
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