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Which list email report metric represents the total number of emails minus hard and soft bounces?
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
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A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted. If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
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By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

Question 283 - Certified Marketing Cloud Account Engagement Specialist discussion

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By default, which two objects does Pardot write to in Salesforce?

Choose 2 answers

A.
Lead records
Answers
A.
Lead records
B.
Case records
Answers
B.
Case records
C.
a Contact records
Answers
C.
a Contact records
D.
Account records
Answers
D.
Account records
E.
Opportunity records
Answers
E.
Opportunity records
Suggested answer: A, C

Explanation:

By default, Pardot integrates closely with Salesforce CRM to synchronize data primarily with two key standard objects: Lead and Contact records. This integration allows Pardot to write marketing data directly to these objects, enabling a seamless flow of information about prospects' activities and engagement. This capability is foundational for maintaining updated and relevant data within Salesforce, facilitating more targeted and effective sales and marketing efforts. Case, Account, and Opportunity records, while important within Salesforce, do not receive direct writes from Pardot by default, although they can be involved in more advanced, customized integrations.

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asked 23/09/2024
ANIKET PATEL
41 questions
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