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Question 290 - Certified Marketing Cloud Account Engagement Specialist discussion

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A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.

Where should they start to see why the email was not sent to the prospect?

A.
Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted.
Answers
A.
Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted.
B.
Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'.
Answers
B.
Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'.
C.
Refer to the list email send report to see if a suppression list was used.
Answers
C.
Refer to the list email send report to see if a suppression list was used.
D.
Determine if the prospect has a valid 'Assigned User' to send the email from.
Answers
D.
Determine if the prospect has a valid 'Assigned User' to send the email from.
Suggested answer: C

Explanation:

To see why the email was not sent to the prospect, the marketing manager should refer to the list email send report to see if a suppression list was used. A suppression list is a list of prospects who should not receive a specific email, even if they are on the recipient list. If the prospect was on a suppression list, they would not receive the email.The other options are not likely to explain why the email was not sent, as the prospect was already on the recipient list and was mailable

asked 23/09/2024
Yucel Cetinkaya
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