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Question 298 - Certified Marketing Cloud Account Engagement Specialist discussion

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What HML merge field should be included in an email to allow prospects to manage their email preferences?

A.
{{Unsubscribe}} or {{EmailPreferenceCenter}}
Answers
A.
{{Unsubscribe}} or {{EmailPreferenceCenter}}
B.
{{OptOut}} or [{EmailPreferenceCenter}}
Answers
B.
{{OptOut}} or [{EmailPreferenceCenter}}
C.
{{OptOut}} or {{ReportSpam}}
Answers
C.
{{OptOut}} or {{ReportSpam}}
D.
{{Unsubscribe}} or {{Opt_Out}}
Answers
D.
{{Unsubscribe}} or {{Opt_Out}}
Suggested answer: B

Explanation:

The HML merge field that should be included in an email to allow prospects to manage their email preferences is {{OptOut}} or {{EmailPreferenceCenter}}. The {{OptOut}} merge field inserts a link that allows prospects to opt out of receiving emails from the sender. The {{EmailPreferenceCenter}} merge field inserts a link that allows prospects to choose which types of emails they want to receive from the sender. The {{Unsubscribe}} merge field is not valid in HML, as it is only used in PML. The {{ReportSpam}} merge field is not recommended, as it can negatively affect the sender's reputation.The {{Opt_Out}} merge field is not valid in HML, as it uses an underscore instead of a camel case1.

Reference:1: HML Merge Fields

asked 23/09/2024
Rozsahegyi Jozsef
34 questions
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