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Question 21 - Certified Sales Representative discussion

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How can the sales rep work with marketing to improve the health of their pipeline?

A.
Focus on behaviors and attributes that define a quality lead.
Answers
A.
Focus on behaviors and attributes that define a quality lead.
B.
Broaden the scope of the prospect profile.
Answers
B.
Broaden the scope of the prospect profile.
C.
Expand the number of channels to reach more prospects.
Answers
C.
Expand the number of channels to reach more prospects.
Suggested answer: A

Explanation:

Focusing on behaviors and attributes that define a quality lead is a way that the sales rep can work with marketing to improve the health of their pipeline. A quality lead is a prospect who has shown interest in the product, has a need or problem that the product can solve, has the authority and budget to make a purchase decision, and is ready to buy within a reasonable time frame. Focusing on quality leads helps to increase conversion rates, reduce sales cycles, and optimize resources.

Reference: https://www.salesforce.com/resources/articles/lead-generation/#lead-generation-strategies

asked 23/09/2024
Feroz Khan
43 questions
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