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Question 22 - Certified Sales Representative discussion

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A prospect visited a company's website and completed a form expressing interest in a product.

What should a sales rep focus on when qualifying the prospect?

A.
Customer needs
Answers
A.
Customer needs
B.
Product features
Answers
B.
Product features
C.
Marketing goals
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C.
Marketing goals
Suggested answer: A

Explanation:

Customer needs are what the sales rep should focus on when qualifying a prospect who visited a company's website and completed a form expressing interest in a product. Customer needs are the problems, challenges, goals, or desires that the prospect has and that the product can address. Focusing on customer needs helps to understand the value proposition of the product, build rapport and trust with the prospect, and determine their fit and readiness for the product.

Reference: https://www.salesforce.com/resources/articles/sales-process/#qualify

asked 23/09/2024
Adam Beke
40 questions
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