After a sales representative presents a value proposition to customers, they raise some objections. The sales rep understands their reasoning and negative emotional reaction.
Which step should the sales rep take next to address these objections?

Question

After a sales representative presents a value proposition to customers, they raise some objections. The sales rep understands their reasoning and negative emotional reaction.

Which step should the sales rep take next to address these objections?

megat ilham · Accepted Answer

Ask questions to determine if they can get the deal back on track.

megat ilham · Answer

Stand by the solution and point out their misunderstanding.

megat ilham · Answer

Compare risks and benefits using features, advantages, and benefits (FAB).

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