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Question 43 - ITIL-DSV discussion

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An organization just added a voice assistant on its vacuum cleaners.

The marketing team is preparing the launch of the appliance. What is the correct approach they should consider?

A.
Consider reducing the prices to reach a bigger customer base.
Answers
A.
Consider reducing the prices to reach a bigger customer base.
B.
Consider increasing the warranty and a service contract for maintenance in the future.
Answers
B.
Consider increasing the warranty and a service contract for maintenance in the future.
C.
Consider sparking the customer's interest and focus on the benefits of the voice assistant.
Answers
C.
Consider sparking the customer's interest and focus on the benefits of the voice assistant.
D.
Consider setting up a peer-to-peer support programme on your website to grow the community organically.
Answers
D.
Consider setting up a peer-to-peer support programme on your website to grow the community organically.
Suggested answer: C

Explanation:

When launching a new product feature, such as a voice assistant on vacuum cleaners, it is crucial to focus on how this feature enhances the customer experience and the specific benefits it brings. In this case, sparking the customer's interest and focusing on the benefits of the voice assistant aligns with the ITIL 4 principle of 'Focus on Value,' which involves understanding what customers value and clearly communicating the benefits they will receive from the service.

Marketing efforts should be geared towards illustrating how the voice assistant improves convenience, efficiency, and overall user satisfaction. This approach is part of the Engage activity within the Service Value Chain, which emphasizes understanding and meeting customer needs through effective communication and marketing strategies.

By focusing on the benefits, the marketing team can generate excitement and demand for the new feature, ensuring a successful product launch and enhancing customer loyalty.

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asked 18/09/2024
Arun Samuel
41 questions
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