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Question 41 - Certified Marketing Cloud Account Engagement Specialist discussion

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A user wants to set up an automated grading model in Marketing Cloud Account Engagement.

Which two components are required to achieve this? Choose 2 answers

A.
Profile
Answers
A.
Profile
B.
Automation Rule
Answers
B.
Automation Rule
C.
Marketing Cloud Account Engagement Score
Answers
C.
Marketing Cloud Account Engagement Score
D.
Dynamic List
Answers
D.
Dynamic List
Suggested answer: A, B

Explanation:

According to the [Salesforce documentation], in order to set up an automated grading model in Marketing Cloud Account Engagement, two components are required: profile and automation rule. A profile is a set of criteria that defines an ideal prospect for a specific product or service. A profile can include information such as industry, job title, location, company size, etc. An automation rule is a logic-based action that can be triggered when a prospect meets certain criteria. An automation rule can be used to assign a grade to a prospect based on their profile match. A Marketing Cloud Account Engagement score is a numerical value that indicates the level of interest and engagement of a prospect, but it is not required for setting up an automated grading model. A dynamic list is a list of prospects that is updated automatically based on certain criteria, but it is not required for setting up an automated grading model either.

Reference: [Salesforce documentation]

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asked 23/09/2024
Ivan Dujmic
52 questions
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