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Question 42 - Certified Marketing Cloud Account Engagement Specialist discussion

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A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.

How should the Marketing Manager accomplish this?

A.
Select General User for the Sender of the email
Answers
A.
Select General User for the Sender of the email
B.
Select Assigned User for the Sender of the email
Answers
B.
Select Assigned User for the Sender of the email
C.
Select Account Owner for the Sender of the email
Answers
C.
Select Account Owner for the Sender of the email
D.
Select Specified User for the Sender of the email
Answers
D.
Select Specified User for the Sender of the email
Suggested answer: B

Explanation:

According to the [Salesforce documentation], the best way to accomplish the scenario of sending out an email to a list of prospects that are assigned to several different sales reps, and having each prospect receive the email from their assigned rep, is to select Assigned User for the Sender of the email. This option will use the email address and name of the user who is assigned to the prospect in Salesforce or Marketing Cloud Account Engagement as the sender of the email. This way, the email will appear more personalized and relevant to the prospect, and will increase the chances of engagement and response. Selecting General User, Account Owner, or Specified User will not achieve the same result, as they will use a generic, fixed, or predefined sender for the email, regardless of the prospect's assigned user.

Reference: [Salesforce documentation]

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asked 23/09/2024
Dirk van der Watt
29 questions
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