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Question 46 - Certified Marketing Cloud Account Engagement Specialist discussion

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What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

A.
Advanced Dynamic Content
Answers
A.
Advanced Dynamic Content
B.
Marketing Cloud Account Engagement Activities Visualforce page
Answers
B.
Marketing Cloud Account Engagement Activities Visualforce page
C.
Engagement History
Answers
C.
Engagement History
D.
B2B Marketing Analytics
Answers
D.
B2B Marketing Analytics
Suggested answer: C

Explanation:

According to theSalesforce documentation, the feature in Salesforce that can be enabled to show landing page engagement data on a Salesforce Campaign page layout is Engagement History. Engagement History is a feature that allows users to view and report on how prospects interact with Marketing Cloud Account Engagement marketing assets, such as emails, forms, landing pages, and custom redirects. Engagement History can be enabled for Salesforce Campaigns, Leads, Contacts, Accounts, and Opportunities, and it can display metrics such as views, clicks, submissions, and conversions. Advanced Dynamic Content, Marketing Cloud Account Engagement Activities Visualforce page, and B2B Marketing Analytics are not features that can show landing page engagement data on a Salesforce Campaign page layout, as they are related to other aspects of marketing automation, such as personalization, activity tracking, and analytics.

Reference:Salesforce documentation

asked 23/09/2024
Ramon Lim
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