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Which list email report metric represents the total number of emails minus hard and soft bounces?
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
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By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

Question 192 - Certified Marketing Cloud Account Engagement Specialist discussion

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What would make the Salesforce connector become unverified?

A.
The Salesforce account has reached the limit of the number of lead or contact records that could be created
Answers
A.
The Salesforce account has reached the limit of the number of lead or contact records that could be created
B.
The Marketing Cloud Account Engagement account has reached the limit of the number of prospect records that could be created
Answers
B.
The Marketing Cloud Account Engagement account has reached the limit of the number of prospect records that could be created
C.
The connector user's Marketing Cloud Account Engagement password was changed
Answers
C.
The connector user's Marketing Cloud Account Engagement password was changed
D.
The connector user's Salesforce password was changed
Answers
D.
The connector user's Salesforce password was changed
Suggested answer: D

Explanation:

The event that would make the Salesforce connector become unverified is the connector user's Salesforce password was changed. A Salesforce connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your Salesforce CRM system, and enable bi-directional data sync and alignment between sales and marketing. To verify the Salesforce connector, you need to have a connector user, which is a Salesforce user that Marketing Cloud Account Engagement uses to access your Salesforce data and perform actions on your behalf.The connector user needs to have the appropriate permissions and settings in Salesforce, such as the API Enabled and Modify All Data permissions, and the security token2. If the connector user's Salesforce password was changed, the security token would also change, and Marketing Cloud Account Engagement would not be able to authenticate with Salesforce. This would cause the Salesforce connector to become unverified, and the data sync between Marketing Cloud Account Engagement and Salesforce would stop.To fix this, you need to update the connector user's password and security token in Marketing Cloud Account Engagement, and re-verify the Salesforce connector

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asked 23/09/2024
Florence Li
39 questions
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