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Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test - Questions Answers, Page 19

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Question 181

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What does Marketing Cloud Account Engagement use to track HTML email opens?

A tracking link is used as soon as a prospect clicks to open the email.
A tracking link is used as soon as a prospect clicks to open the email.
A tracking pixel loads on HTML emails when images are downloaded.
A tracking pixel loads on HTML emails when images are downloaded.
Opens are only tracked if a link is clicked; otherwise they are NOT tracked.
Opens are only tracked if a link is clicked; otherwise they are NOT tracked.
A tracking pixel loads on text emails when images are downloaded.
A tracking pixel loads on text emails when images are downloaded.
Suggested answer: B
Explanation:

Marketing Cloud Account Engagement uses a tracking pixel to track HTML email opens. A tracking pixel is a small image that is embedded in an HTML email, and it loads when the recipient opens the email and downloads the images. Marketing Cloud Account Engagement uses the tracking pixel to record the email open activity and associate it with the prospect record. Marketing Cloud Account Engagement does not use a tracking link to track HTML email opens, because a tracking link is a link that is modified by Marketing Cloud Account Engagement to track the click activity and redirect the recipient to the original URL. Marketing Cloud Account Engagement does not track email opens only if a link is clicked, because email opens and link clicks are different activities that are tracked separately. Marketing Cloud Account Engagement does not use a tracking pixel to track text email opens, because text emails do not support images or HTML.

asked 23/09/2024
Arndt Langer
48 questions

Question 182

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What user role must a Marketing Cloud Account Engagement user have in order to verify the Salesforce connector?

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Question 183

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Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)

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Question 184

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What is the process to add a prospect who visits a pricing page to a list?

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Question 185

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Which two events allow for a prospect's Marketing Cloud Account Engagement campaign to be set? (Choose two answers.)

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Question 186

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What must you do in Salesforce to map a Marketing Cloud Account Engagement prospect custom field to a Salesforce field? Choose 2 answers

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Question 187

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An Administrator wants to have a thank you email sent after the form on the ''Request a Demo'' landing page is submitted.

Where can this be configured to ensure that every time the landing page is completed, the email is sent?

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Question 188

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Which Marketing Cloud Account Engagement function should be used to track prospect engagement on a banner ad on a third-party site?

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Question 189

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Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

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Question 190

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What information is required when creating a prospect manually?

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Related questions

If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?
Which list email report metric represents the total number of emails minus hard and soft bounces?
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:
You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.
By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?
Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.
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An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list. How should the list be created?
What could cause standard sync actions from occurring?