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Question 194 - Certified Marketing Cloud Account Engagement Specialist discussion

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How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

A.
Send using the form's completion actions.
Answers
A.
Send using the form's completion actions.
B.
Send using a segmentation rule.
Answers
B.
Send using a segmentation rule.
C.
Send using an engagement program.
Answers
C.
Send using an engagement program.
D.
Use a dynamic list to use as a recipient list on an email send.
Answers
D.
Use a dynamic list to use as a recipient list on an email send.
Suggested answer: A

Explanation:

The best way to have a thank you email sent after the form on the ''Contact Us'' page is submitted is to send it using the form's completion actions. A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link. You can use completion actions to perform actions on the prospects who complete the activity, such as adding them to a list, assigning them to a user, or changing their field values. You can also use completion actions to send autoresponder emails, which are emails that are automatically sent to a prospect after they complete an activity. Autoresponder emails can be used to thank your prospects, confirm their actions, or provide them with additional information or content. To send a thank you email using the form's completion actions, you need to go to Marketing > Forms > Forms > Contact Us > Completion Actions > Add New Action > Send Autoresponder Email, and select the email that you want to send.

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asked 23/09/2024
HAO KANG SUNG
36 questions
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