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Question 217 - Certified Marketing Cloud Account Engagement Specialist discussion

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A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to [email protected] so their team of business development reps can field questions and schedule follow up demos.

How should this be accomplished?

A.
Select Specific User for the Sender
Answers
A.
Select Specific User for the Sender
B.
Select General User for the Sender
Answers
B.
Select General User for the Sender
C.
Select Assigned User for the Custom Reply-To Address
Answers
C.
Select Assigned User for the Custom Reply-To Address
D.
Select General Address for the Custom Reply-To Address
Answers
D.
Select General Address for the Custom Reply-To Address
Suggested answer: D

Explanation:

The best way to accomplish this scenario is to select General Address for the Custom Reply-To Address when sending the list email. This option allows the marketer to specify any email address as the reply-to address, regardless of the sender or the prospect owner. In this case, the marketer can enter [email protected] as the reply-to address, so that any prospect replies will be directed to the business development reps. Option A is not correct because selecting Specific User for the Sender will not allow the marketer to send the email on behalf of the assigned sales users, but only from a specific Marketing Cloud Account Engagement user. Option B is not correct because selecting General User for the Sender will not allow the marketer to send the email on behalf of the assigned sales users, but only from a general address that is not associated with any Marketing Cloud Account Engagement user. Option C is not correct because selecting Assigned User for the Custom Reply-To Address will not allow the marketer to direct the prospect replies to [email protected], but only to the user who owns the prospect record.

Reference:Email Sender Options: Leverage CRM User Lookup in MCAE (Marketing Cloud Account Engagement),How to Send an Email in Marketing Cloud Account Engagement: A Recipe | The DRIP - Salesforce Ben,Sender and Reply-To Options - Salesforce

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asked 23/09/2024
Ajay Vijayan
34 questions
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