Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test - Questions Answers, Page 23
List of questions
Question 221
![Export Export](https://examgecko.com/assets/images/icon-download-24.png)
A Marketing Cloud Account Engagement administrator would like to provide access to their eBook once their form has been submitted.
Which the methods would accomplish this?
Choose 2 answers
Explanation:
Two methods that would accomplish providing access to an eBook once a form has been submitted are using a form completion action to send an autoresponder email with the eBook, and re-directing the prospect to the eBook instead of showing the form's Thank You Content. A form completion action is a way of defining what happens after a prospect submits a form, such as sending an email, adding to a list, or adjusting a score. An autoresponder email is a type of email that is automatically sent to a prospect when they perform a specific action, such as submitting a form. A Thank You Content is a web page that is displayed after a prospect submits a form, such as a confirmation message or a link to a resource.Using a form completion action to initiate an auto-download of the eBook, or including a link to the eBook in the Below Form section of the form are not methods that would accomplish providing access to an eBook once a form has been submitted, as they either involve downloading the eBook before submitting the form, or displaying the link to the eBook before submitting the form4.
Reference:4: [Create a Form]
Question 222
![Export Export](https://examgecko.com/assets/images/icon-download-24.png)
How many times does a segmentation rule run?
Explanation:
A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule runs only once, as soon as the user completes the rule creation process. The rule will not run again, unless the user manually re-runs it or schedules it to run at a later date.A segmentation rule does not run continuously, up to five times, or as many times as the user specifies when they create the rule1.
Reference:1: Segmentation Rules
Question 223
![Export Export](https://examgecko.com/assets/images/icon-download-24.png)
How can a marketer avoid emailing prospects more than once in a ten day span?
Explanation:
The way that a marketer can avoid emailing prospects more than once in a ten day span is to use a dynamic list to create a frequency suppression list. A dynamic list is a type of list that automatically updates based on specific criteria, such as field values, activities, or scores. A frequency suppression list is a type of list that excludes prospects who have been emailed within a certain time frame, such as ten days. By using a dynamic list with a frequency suppression criteria, a marketer can ensure that they do not email prospects who have already received an email recently.Using an automation rule, a global account setting, or a segmentation rule are not ways that a marketer can avoid emailing prospects more than once in a ten day span, as they either do not create lists, do not update automatically, or do not run continuously2.
Reference:2: Dynamic Lists
Question 224
![Export Export](https://examgecko.com/assets/images/icon-download-24.png)
Which two actions occur when an automation rule is deleted?
Choose 2 answers
Explanation:
When an automation rule is deleted, it means that the rule is no longer active and will not run on any prospects. Therefore, prospects will no longer be able to match the rule (A). The rule will also be sent to the recycle bin in paused mode, where it can be restored or permanently deleted (B). However, deleting an automation rule does not undo the actions that have already been applied to the prospects who matched the rule before . Nor does it delete any prospects who matched the rule (D).
Reference:Using Account Engagement Automation Rules vs. Salesforce Flows
Question 225
![Export Export](https://examgecko.com/assets/images/icon-download-24.png)
Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers
Explanation:
A repeating automation rule is a type of automation rule that allows prospects to match the rule more than once, as long as they meet the criteria again. When creating a repeating automation rule, two considerations must be made: setting how many days must pass before a prospect can match the repeating automation rule again , and setting the number of times a prospect can match the repeating automation rule in total (D). These settings help prevent prospects from being over-marketed or receiving duplicate actions. Setting how many prospects are allowed to match the repeating automation rule (A) or setting a date for when prospects can no longer match the repeating automation rule (B) are not available options for repeating automation rules.
Reference:Using Account Engagement Automation Rules vs. Salesforce Flows
Question 226
![Export Export](https://examgecko.com/assets/images/icon-download-24.png)
A marketer has 4,000 total prospects in their account:
* 3,000 of which are opted in
* 500 of which are opted out
* 500 of which are in the Recycle Bin
What would be their Mailable Database usage?
Explanation:
Mailable Database usage is the number of prospects in an account that are opted in and can receive emails. It does not include prospects that are opted out, in the recycle bin, or have a hard bounce or do not email status. Therefore, the Mailable Database usage for the marketer with 4,000 total prospects, 3,000 of which are opted in, 500 of which are opted out, and 500 of which are in the recycle bin, is 3,000 (A). The other options (B, C, D) are incorrect because they either include prospects that are not mailable or exclude prospects that are mailable.
Reference:Marketing Cloud Account Engagement - Salesforce.com
Question 227
![Export Export](https://examgecko.com/assets/images/icon-download-24.png)
In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?
Explanation:
If business hours are enabled for an engagement studio program, any email steps will be executed only during the specified hours. If a prospect enters an email step outside of the business hours, the email will be queued until the next business hour.Therefore, if a prospect enters a Send Email step at 4:30pm on Friday, and the business hours are Monday-Friday from 10am-4pm, the email will be sent on Monday at 10am
Question 228
![Export Export](https://examgecko.com/assets/images/icon-download-24.png)
What form handler setting allows prospects to receive multiple autoresponders from form hour period?
Question 229
![Export Export](https://examgecko.com/assets/images/icon-download-24.png)
Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?
Question 230
![Export Export](https://examgecko.com/assets/images/icon-download-24.png)
What would a hard bounce refer to on an email sending report?
Question