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Question 237 - Certified Marketing Cloud Account Engagement Specialist discussion

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A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.

Which metric is not supported?

A.
Total Replies
Answers
A.
Total Replies
B.
Total Delivered
Answers
B.
Total Delivered
C.
Unique Opens
Answers
C.
Unique Opens
D.
Opt Out Rate
Answers
D.
Opt Out Rate
Suggested answer: A

Explanation:

If a marketing manager wants to view list email engagement metrics in Engagement History in Salesforce, they will not be able to see the Total Replies metric (A). This metric is not supported by Engagement History, which only shows the following metrics for list emails: Total Delivered, Unique Opens, Unique Clicks, Hard Bounces, Soft Bounces, Opt Outs, and Spam Complaints. The other metrics (B, C, D) are supported by Engagement History and can be viewed in Salesforce.

Reference:Salesforce Engagement History: A Complete Overview

asked 23/09/2024
Harry Vervelde
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