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Question 244 - Certified Marketing Cloud Account Engagement Specialist discussion

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Which scenario would convert an anonymous visitor into an identified prospect?

A.
Creating a Lead in Salesforce which syncs to Marketing Cloud Account Engagement as a new prospect record
Answers
A.
Creating a Lead in Salesforce which syncs to Marketing Cloud Account Engagement as a new prospect record
B.
Scanning the badge of someone who visited a booth at a recent event
Answers
B.
Scanning the badge of someone who visited a booth at a recent event
C.
Submitting a Web2Lead form that is linked to Marketing Cloud Account Engagement via a form handler
Answers
C.
Submitting a Web2Lead form that is linked to Marketing Cloud Account Engagement via a form handler
D.
Opening email sent by a sales rep using the Send Marketing Cloud Account Engagement Email functionality in Salesforce
Answers
D.
Opening email sent by a sales rep using the Send Marketing Cloud Account Engagement Email functionality in Salesforce
Suggested answer: C

Explanation:

The scenario that would convert an anonymous visitor into an identified prospect is submitting a Web2Lead form that is linked to Account Engagement via a form handler . This is because a form handler captures the visitor's information and passes it to Account Engagement, where a new prospect record is created. Creating a Lead in Salesforce which syncs to Account Engagement as a new prospect record (A) will not convert an anonymous visitor, as it does not involve any interaction with the visitor. Scanning the badge of someone who visited a booth at a recent event (B) will not convert an anonymous visitor, as it does not involve any online activity that can be tracked by Account Engagement. Opening an email sent by a sales rep using the Send Account Engagement Email functionality in Salesforce (D) will not convert an anonymous visitor, as it requires the visitor to already have a prospect record in Account Engagement.

Reference:Anonymous Visitors

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asked 23/09/2024
Donald Geddis
45 questions
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