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Question 245 - Certified Marketing Cloud Account Engagement Specialist discussion

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A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?

A.
Total Sent and Suppression Rate
Answers
A.
Total Sent and Suppression Rate
B.
Click-Through Rate and Soft Bounces
Answers
B.
Click-Through Rate and Soft Bounces
C.
Tracker Domain Verification and Open Rate
Answers
C.
Tracker Domain Verification and Open Rate
D.
Total Opt Outs and Hard Bounces
Answers
D.
Total Opt Outs and Hard Bounces
Suggested answer: D

Explanation:

The metrics in the list email report that could help the Account Engagement user understand how these prospects may have become unmailable are Total Opt Outs and Hard Bounces (D). These metrics show the number and percentage of prospects who either opted out of receiving future emails or had their emails bounced back due to a permanent error, such as an invalid email address. These prospects are marked as Do Not Email and cannot be emailed again unless they opt back in. The other metrics (A, B, C) are not directly related to the prospects' mailable status, but rather to the email delivery, performance, and tracking.

Reference:List Email Report Metrics

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asked 23/09/2024
Artur Sierszen
48 questions
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