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Salesforce Certified Marketing Cloud Consultant Practice Test - Questions Answers, Page 22

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Question 211

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Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.

How could this be accomplished?

Use Automation Studio with a random split activity.
Use Automation Studio with a random split activity.
Create a random data extension within Email Studio.
Create a random data extension within Email Studio.
Create a random data extension within Contact Builder.
Create a random data extension within Contact Builder.
Use Journey Builder with a random split activity.
Use Journey Builder with a random split activity.
Suggested answer: B
asked 23/09/2024
as-sordick alidou
34 questions

Question 212

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Northern Trail Outfitters (NTO) wants to use Case data from Service Cloud as part of their current email messaging campaign. They want to import cases that indicate the customer wants someone to contact them after the case is closed.

NTO tracks cases with a checkbox field called "Contact Me".

Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
Create data extensions in Marketing Cloud and import the data from Service Cloud using Journey Builder.
Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
Use Salesforce Data Extensions and Filter Activities in Automation Studio to import and filter the data.
Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
Use Synchronized Data Extensions on the Case Object with a Boolean filter on the Contact Me field.
Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.
Create Reports in Salesforce filtered by Contact Me equal to True and import using the Import word.
Suggested answer: C
asked 23/09/2024
Carlos Evangelista
34 questions

Question 213

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Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.

What should be implemented to achieve these goals?

Build out an internal business governance and process to support this.
Build out an internal business governance and process to support this.
Set up Approval Workflow and Share setting inside Marketing Cloud.
Set up Approval Workflow and Share setting inside Marketing Cloud.
Integrate an outside CMS with all these permissions built in.
Integrate an outside CMS with all these permissions built in.
Edit the Content Permissions and Restrictions by Role setting for each user.
Edit the Content Permissions and Restrictions by Role setting for each user.
Suggested answer: B
asked 23/09/2024
Phillip Roos
49 questions

Question 214

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A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners.

The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.

What hierarchy should be recommended?

One parent business unit and a child business unit for franchise owners.
One parent business unit and a child business unit for franchise owners.
One parent business unit and a child business unit for each franchise owners
One parent business unit and a child business unit for each franchise owners
One business unit.
One business unit.
A parent business unit for each franchise owner
A parent business unit for each franchise owner
Suggested answer: B
asked 23/09/2024
Lina Brown
40 questions

Question 215

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A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners.

The owners of franchised stores add a customized local message to the marketing campaign.

What hierarchy should be recommended?

One parent business unit and a child business unit for franchise owners.
One parent business unit and a child business unit for franchise owners.
One parent business unit and a child business unit for each franchise owners
One parent business unit and a child business unit for each franchise owners
One business unit.
One business unit.
A parent business unit for each franchise owner
A parent business unit for each franchise owner
Suggested answer: A
asked 23/09/2024
janet phillips
36 questions

Question 216

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Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.

Which two MobileConnect templates should be used to send the SMS message and capture the responses?

Text Response
Text Response
Info Capture
Info Capture
Outbound
Outbound
Data Capture
Data Capture
Suggested answer: A, B
asked 23/09/2024
Kinshuk Choubisa
44 questions

Question 217

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Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.

In which two ways should this segment be created?

Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group.
Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension.
Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics.
Suggested answer: A
asked 23/09/2024
Sascha Mintenbeck
31 questions

Question 218

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Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.

In which two ways should this segment be created?

Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
Suggested answer: C
asked 23/09/2024
Tom Nice
30 questions

Question 219

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Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.

What solution should they use?

Relational data extensions with primary keys to match subscribers with their data
Relational data extensions with primary keys to match subscribers with their data
List model and Groups in Single Send Journeys
List model and Groups in Single Send Journeys
Attribute group in Contact Builder for segmentation
Attribute group in Contact Builder for segmentation
Data Extension Entry Source in Journey Builder with a filter
Data Extension Entry Source in Journey Builder with a filter
Suggested answer: B
asked 23/09/2024
Ferran Ortega Torrabadell
36 questions

Question 220

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Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.

What extension product should be used to accomplish this integration?

MuleSoft Anypoint Platform
MuleSoft Anypoint Platform
Datorama
Datorama
Data Connector
Data Connector
Data Studio
Data Studio
Suggested answer: A
asked 23/09/2024
Eddie Martinez
36 questions
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